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Apple today announced the next-generation 12-inch Retina MacBook with several faster tech specs, one hour longer battery life, and a new Rose Gold color option.

The ultra-thin notebook is available on Apple's online store starting today from $1,299, and from Apple retail stores and authorized resellers beginning tomorrow.

15% to 18% Faster CPU Performance

Christina Warren has shared 64-bit Geekbench results that show the new 12-inch MacBook (1.2GHz configuration) has around 15% to 18% faster CPU performance compared to last year's equivalent model. The notebook earned a single-core score of 2,894 and a multi-core score of 5,845, versus 2,437 single-core and 5,049 multi-core scores for the previous generation 1.2GHz model.

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Primate Labs founder John Poole also shared 32-bit Geekbench 3 results for the new 12-inch MacBook (1.2GHz configuration) that confirms around a 15% bump in CPU performance compared to the equivalent 2015 model. The new 12-inch MacBook earned a single-core score of 2,670 and a multi-core score of 5,252, compared to 2,303 and 4,621 for the last-generation model.

Meanwhile, early BlackMagic disk speed tests have seen write speeds that are up to 80 or 90 percent faster than the write speeds in the previous-generation MacBook. Read speeds are also improved.


480p FaceTime Camera, No Thunderbolt 3 or DDR4 RAM

Initial reaction to the MacBook refresh among MacRumors readers has been mixed, with some appreciating the long-awaited arrival of faster Skylake processors and others disappointed that the notebook continues to have only one USB-C port, a 480p FaceTime camera, and no Thunderbolt 3 or DDR4 RAM.

MacRumors forum member PatriotInvasion writes:
No Thunderbolt 3, no extra USB-C port, and same $1,299 starting price. Ouch. Not what I expected. Let's see what the MacBook Pros will be like.

My guess is Thunderbolt 3 is overkill for the users this Mac is targeted at, but the starting price point is overkill as well.
12-inch MacBook supporters argue that the notebook was never intended to have such capabilities, nor might those additions even be feasible without jeopardizing its size and price point, and promote the MacBook Pro as a more suitable alternative for expanded connectivity and CPU-intensive tasks.

41.4-Watt-Hour Battery

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Apple says the new 12-inch MacBook has an additional hour of battery life for up to 10 hours on a full charge. The improvement was made possible by not only more efficient Skylake processors, but also due to a 41.4-watt-hour lithium-polymer battery. The original 12-inch MacBook has a slightly shorter-lasting 39.7-watt-hour battery that delivers up to 9 hours of power per charge.

- Up to 10 hours of wireless web browsing
- Up to 11 hours of iTunes movie playback
- Up to 30 days of standby time

1.3 GHz Core m7 Upgrade Option

The new 12-inch MacBook is available with a faster 1.3GHz Intel dual-core Core m7 processor as a $150 to $250 built-to-order upgrade option.

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The upgrade can be applied to both standard configurations, which offer 1.1GHz Core m3 and 1.2GHz Core m5 processors for $1,299 and $1,599 respectively.

Refurbished Price Drop

Apple has lowered the price of refurbished early 2015 model 12-inch MacBooks on its online store. The notebooks now range between $929 and $1,319 in the U.S. depending on the configuration selected.

The cheapest $929 model features a 1.1GHz Intel dual-core Core M processor based on previous-generation Broadwell architecture, along with 8GB of 1600MHz LPDDR3 RAM, 256GB PCIe-based flash storage, and Intel HD Graphics 5300.

Article Link: New 12-Inch MacBook Tidbits: 15% Faster, 41.4-Watt-Hour Battery, Refurb Price Drop, and More
 
When sales fall, Apple will realize they cannot get away with these sort of prices. No one in their right mind will buy this thing because they didn't buy the first one either. 14% performance gain - the IPP 12.9" is better performance than this and I don't have the baggage of OS X when I don't need it.

Stop with the pink laptop color - instead focus on adding another port, better faster ram, drop the price - basically what every one who is interested wants. OF course this is Apple - "we don't listen to no one except ourselves".
 
I think it's fair to say a redesign after 12 months was too early.
If the rumours and the speculation on here are true and Apple do indeed drop the MBA and provide a pro with an Air's profile this is a good update.
 
The reality is this is a perfectly fine option to recommend to family members.

They only use at most a single USB port. 8GB of memory is fine. I'll recommend they get the faster CPU and more storage if they want it (so that they can use it for the next 5 to 7 years), but that's it.

And that is who it's aimed at. Normal people, as well as folks where it does what they want (I know a lot of web devs who use MacBooks). For power users, there are other options. For example, I'm still waiting for an iMac that supports DisplayPort 1.3, DDR4, has a next-gem GPU, and ideally has an internal 2TB SSD option.
 
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