New 9.7" iPad Pro to Start at $599, 32GB and 128GB Models Available

Discussion in ' News Discussion' started by MacRumors, Mar 18, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple's new 9.7-inch iPad Pro, widely expected to be announced at the company's "Let Us Loop You In" media event on Monday, will start at $599 and have 32GB and 128GB storage options, according to 9to5Mac.

    The base $599 price will apply to the 32GB model with Wi-Fi only, while 128GB and LTE versions will be sold at higher price points. The older iPad Air 2 will reportedly remain in Apple's tablet lineup, likely for $499.


    Previous 9.7-inch iPads have had a $499 starting price, meaning the smaller iPad Pro could be Apple's most expensive tablet ever in its size class. However, 32GB base storage would be higher than 16GB for the base iPad Air 2.

    The much-rumored 9.7-inch iPad Pro is expected to have many new features compared to the iPad Air lineup, possibly including a Smart Connector, faster A9X chip with up to 4GB of RAM, four speakers, and 12-megapixel rear camera.

    MacRumors will be providing live blog and Twitter coverage (@MacRumorsLive) of Apple's media event, which commences on Monday at 10:00 a.m. Pacific. A new 4-inch iPhone SE and Apple Watch updates are also expected.

    Article Link: New 9.7" iPad Pro to Start at $599, 32GB and 128GB Models Available
  2. nymetsfan25 macrumors newbie

    Jun 2, 2015
    Not surprising, but disappointing nonetheless that they couldn't hold the price point.
  3. oneofakind macrumors member


    May 1, 2012
    Bay Area
  4. pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    I'm not surprised but still disappointed.

    No doubt Apple will be increasing its average profit per unit with this move.

    Let's look at the main changes:
    • The A9X is nice, but that's what a non-Pro iPad would have had either way if they had kept their previous pattern. (e.g. if Apple had gone with a $499 iPad Air 3, it still would have had an A9X). In fact, their flagship 9.7" iPad's chip is kind of weaker than before (relative to time), considering the Air 1 and Air 2 were released with a brand new architecture, whereas this iPad Pro will use a 6-month old architecture that will probably be surpassed by the iPhone 7's A10 in another 6 months.
    • Having 4 speakers is nice, but that doesn't justify a price increase. Small speakers like those are dirt cheap.
    • An increase to 32GB for the base model is nice, but again, doesn't justify a price increase. 16GB has been the norm ever since the first iPad was released in 2010. 32GB of NAND storage in 2016 probably isn't more expensive than 16GB in 2010. iPhones have seen their base capacity increase over the years (4 to 8 to 16) without a price increase. Same for iPods and Macs.
    All those don't justify the Pro branding and the $100 extra. It's stuff you should expect from an Air 2 -> Air 3 update (which is an expectional 2-year cycle, so it's normal to have slightly higher expectations too).

    So really, what justifies the Pro branding and associated $100 increase? 2 other main changes:
    • Smart Connector
    • Apple Pencil support
    The thing is, to actually use those capabilities, you need to buy high-margin accessories sold separately. So Apple was going to increase their average profit per iPad sold either way, regardless of a price increase for the iPad itself.

    The iPad also had various reductions in component costs over time (e.g. newer iPads having smaller batteries and enclosures than older ones) that never resulted in any price decrease.

    Apple is getting really agressive about increasing its profits. Between this, the price of the 12.6" iPad Pro and its accessories, and the price of the new Magic Mouse and Magic Trackpad, I'm getting worried a little.
  5. exodiusprime macrumors regular


    Jun 24, 2010
    Dallas, TX
    2016 and it STILL costs an extra $100 for 16GB more storage lol. At least they're starting with 32GB, so I guess the screen and extra speakers must account for the $100 bump.
  6. nymetsfan25 macrumors newbie

    Jun 2, 2015
    Anybody want to do quick math and calculate price per square inch on the Large pro and compare it to the 9.7"??
  7. Commy1 macrumors 6502a


    Feb 25, 2013
    A slightly higher price point is alright as long as they put up the goods!
  8. KdParker macrumors 601


    Oct 1, 2010
  9. cardfan macrumors 6502a

    Mar 23, 2012
  10. PTLove macrumors 6502

    Sep 12, 2014
    Im starting to get annoyed with Apple. I mean, I get these decisions, but its starting to really rub me as arrogant.
  11. SevenSeas macrumors newbie


    Jan 29, 2016
    The sea of change
    Hooray .... Be incredible or become a coaster in two months.
  12. nymetsfan25 macrumors newbie

    Jun 2, 2015
    If the only extra benefit that extra $100 got you was an extra 16GB you'd have a point.

    But, you don't have a point because there's many other differences.
  13. doug in albq macrumors 65816

    doug in albq

    Oct 12, 2007
  14. nia820 macrumors 68000


    Jun 27, 2011
    Happy they increased the base storage of the 9.7 ipad but disappointed the base price has been increased.
  15. gsmornot macrumors 68020


    Sep 29, 2014
    32GB=good; Price increase=bad. 32GB should have been the base all along. I've moved to 64GB now and don't see myself going down in size so if I upgraded I would have to go 128GB. Guess they knew that all along.
  16. maflynn Moderator


    Staff Member

    May 3, 2009
    Not surprising but very disappointing. I'm not in the market for this, but I don't like the move.

    If I get any iPad it will be the larger one, which is expensive in its own right.
  17. macfacts macrumors 65816


    Oct 7, 2012
    This is what EVERYONE wished for, no 16gb base storage and Apple delivered.
  18. BMcCoy macrumors 65816


    Jun 24, 2010
    I wonder if this also means the iPad Air 2 will be kept at its current price? I was hoping for a price cut when this new one was released, but as it seems to be being pitched in the iPad Pro family, rather than the next Air, I suspect the prices may not drop.
  19. pentidoes macrumors regular


    Jul 20, 2011
    Europe (what's left of it)
    Hm. Throw in the Apple Pencil with that price and I'm in.
    I never liked the iPad Air 2, I had three replacements due to defective loudspeakers and the current loudspeakers seem to almost explode with every sound they make. It was the worst iteration of all the iPads, I've owned - and I've literally had every single one of them.
  20. nymetsfan25 macrumors newbie

    Jun 2, 2015
    Queue all the angered posts...if you don't like it, don't buy it. Pretty simple.
  21. KPOM macrumors G5

    Oct 23, 2010
    It's $200 less than the 12.9" iPad Pro and is exactly where I was expecting it. It adds Pencil support and the smart connector. I also think we'll see more accessories and improvements to iOS in the future that are specific to the Pro devices. Essentially we'll have "regular" iPads at 7.9" and 9.7", and iPad Pros at 9.7" and 12.9".
  22. Andres Cantu macrumors 68020

    Andres Cantu

    May 31, 2015
    Rio Grande Valley in South Texas
    So in a time of dwindling iPad sales, Apple decides to price what would otherwise have been a $499 iPad Air 3 at $599? What's next, an iPad Pro 7.9" at $499?
  23. myrtlebee macrumors 68000


    Jul 9, 2011
    Don't see what the complaints are about. I actually think it's great - $100 more gets double the storage, and all the other upgrades. The only weird thing would be someone deciding to go with the 16 GB Air 2 for $100 less. Would have been great to have the lineup be 16GB mini 2 at $199, 16 GB mini 4 at $299, 16 GB Air 2 at $399, 16 GB 9.7 inch Pro at $499, 32 GB 9.7 Pro at $599, etc.
  24. Michaelgtrusa macrumors 603


    Oct 13, 2008
    Everywhere And Nowhere

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