New Advertizement Campaign

Discussion in 'Community Discussion' started by the_insider, Dec 4, 2005.

  1. the_insider macrumors regular

    the_insider

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    #1
    If you guys were given the chance to work as advertizing director at apple, and you were told " this and this product isnt selling " Your job is to completely redesign a current advertizing campaign. How would you go about doing this?
     
  2. Blue Velvet Moderator emeritus

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    Jul 4, 2004
    #2
    I would flog the Mac Mini until everybody's eyes and eardrums were bleeding, there wouldn't be a soul alive who didn't know about it.

    Why? Entry-level Mac. The dealer's 'sample' to get them hooked.

    And the campaign would be much like the past HP campaigns for their printers and such like. Fun, funky, glossy... not informative at all. Make it an object of desire much as the iPod has become.
     
  3. Abstract macrumors Penryn

    Abstract

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    #3
    Is "Advertize" the American spelling of the word "advertise"?? You know.......the whole "z" instead of an "s" thing........meh, whatever. :eek:
     
  4. the_insider thread starter macrumors regular

    the_insider

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    #4
    im sorry, english isnt my native language. please forgive my errors. but please... keep posting :D
     
  5. mad jew Moderator emeritus

    mad jew

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    #5
    I agree with Blue Velvet, the mini is the machine that'll bring in the new blood. However, I think I'd promote the benefits of the OS as a whole, rather than just a machine as an individual commodity. In particular, I'd talk about integration and stability with a small focus on iLife apps since they have no competition. :)
     
  6. the_insider thread starter macrumors regular

    the_insider

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  7. Abstract macrumors Penryn

    Abstract

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    #7
    Agreed. You can't start advertising the Mac Mini as just "a machine" because then you're going to get into arguments about price vs performance and such, which you don't want to do. Why? Because that's not the Mini's strength, and it's not what makes it stand out from the other cheap PCs out there. You want people to realize that you can start using Mac OSX and all the iLife apps, and pay very little. This sounds similar to what I said before concerning what NOT to advertise, but it's different. You're not saying, "Buy this machine. It's cheap and looks good." You want to say, "Look at all the things you can do using the iLife apps. Also, OSX is stable and there aren't any known viruses for OSX yet." Mention the low price, but not as a major selling point. Make it the gravy.
     
  8. .:*Robot Boy*:. macrumors 6502

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    New Zealand
    #8
    I think that one of Apple's downfalls is that they have little market share in the business sector (excluding creative industries, of course). When a consumer buys a computer, they'll buy, say, a Mac Mini or an iMac, then supplement it with an iPod and maybe grab a PowerBook a few months later (once they've grown to love the OS). When a business buys a computer, they don't just buy one - they buy tens, or even hundreds of computers as well as server equipment, multiple software licenses, AppleCare, displays, etc.

    If I were the manager of a large business, I'd want to hear about: the solidity of the OS, file interchangeability, OS intuitiveness, hardware life-span, lack of viruses, etc. In reality, all of the aforementioned qualities of Apple technology contribute to lower costs of production, which leads to higher profit margins :).

    The problem is finding a way to justify the massive cost involved, and re-training required, in making the initial switch.
     
  9. Deepdale macrumors 68000

    Deepdale

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    New York
    #9
    Fine suggestion ... out with Schiller, in with Blue Velvet. Besides, there will always be some out there who will want to see anything flogged.
     
  10. the_insider thread starter macrumors regular

    the_insider

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  11. dotdotdot macrumors 68020

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    Jan 23, 2005
    #11
    Shuffle and Mini

    The Shuffle is the least successful iPod and the Mini should be the most successful Mac, simply because of the price.

    BUY A MAC MINI BY DECEMBER 20th
    Get A Free iPod Shuffle
    Apple Pro Keyboard and Mighty Mouse
    With Built in Wi-Fi and BlueTooth and a 1.4 GHz G4
    For ONLY $899!!!!!!!!!!!!
    SuperDrive $999
     
  12. dotdotdot macrumors 68020

    Joined:
    Jan 23, 2005
    #12
    and then Feb 2006 Advertisements

    GET A 2 GHz MAC MINI G6
    Featuring Intel Processors
    And A Free iPod Shuffle
    Along with Mighty Mouse, Apple Keyboard
    Wireless 802.11a/b/g and BlueTooth
    And a built in iPod Dock
    FOR ONLY $1000
    THE LATEST AND GREATEST MACINTOSH EVER
     
  13. dotdotdot macrumors 68020

    Joined:
    Jan 23, 2005
    #13
    sorry for 3 posts, but this is fun :D

    October 2006
    Quad 4 GHz PowerMac G6
    Featuring two dual-core Intel Processors @ 4 GHz Each
    Running MAC OS X 10.5
    Compatable with Linux and Windows Vista
    Only $4999
     
  14. gwuMACaddict macrumors 68040

    gwuMACaddict

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    washington dc
    #14
    no it's not

    its spam
     
  15. Jon'sLightBulbs macrumors 6502a

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    Jan 31, 2005
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    Chicago
    #15
    For me to poop on!
     
  16. the_insider thread starter macrumors regular

    the_insider

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  17. Blue Velvet Moderator emeritus

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    Jul 4, 2004
    #17
    Don't do that — it's not something that is encouraged on this forum.
     
  18. the_insider thread starter macrumors regular

    the_insider

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    #18
    sorry, but i would like to get some more responses. how am i supposed to keep this thread alive?
     
  19. MonksMac macrumors 6502a

    MonksMac

    Joined:
    Dec 5, 2005
    Location:
    DFW
    #19
    iMac

    here is one for the iMac G5.

    The all new iMac G5.
    Secure. Speedy. Stable.
    Featuring Mac OS X 10.4 Tiger
    17in. $1299 20in $1599

    Stupid I know.:D
     

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