New Apple Retail Store Review...

Discussion in 'General Mac Discussion' started by tjwett, Jul 21, 2002.

  1. tjwett macrumors 68000

    tjwett

    Joined:
    May 6, 2002
    Location:
    Brooklyn, NYC
    #1
    I checked out the new Apple store at Roosevelt Field Mall on Long Island yesterday. This is one of the biggest malls in the country and is really nice and pretty upscale, even though someone was shot there a few weeks ago. Anyway, the Apple store opened recently so I popped in to see what I could see. This is the first Apple retail store I've been in and it was pretty cool, although probably smaller than some of the other locations. The outer walls are black and have a big glowing Apple logo. They look like the lid on a Pismo Powerbook. Beyond the sharp looks and store design I was pretty disappointed with the whole experience. The staff didn't seem very competent in answering some of my most basic questions and most of them seemed afraid to talk to people. If you are shy, you should not be working in retail. I asked one of the staffers if there was any news on a possible upgrade price option for 10.2. By the look on his face, it appeared he hadn't heard that Apple just announced a huge new OS update. After disappearing to the Genius Bar briefly, he came back with a confident "no". No? No what? Thanks for the help. I asked another staff member who looked a bit older than the teenager I just dealt with if he had any idea when Logic Audio for OSX would be released. He didn't know what Logic Audio was so I explained that Apple recently bought a company called eMagic and blah blah blah. To the Genius Bar he went. The answer that he came back with almost made me pass out. He said "It will be atleast a year before they do anything with that". He followed up with something about Cinema Tools but I was too shocked to listen. I went to the Genius Bar myself to interrogate this harbinger of bad news. He protested that it would indeed be atleast a year before we saw a sign of this product. Okay first of all "Genius", Logic for OSX was already deep into beta testing long before the Apple aquisition. And secondly, why would Apple buy a company and cut off 35% of it's user base(Windows folks) and then sit on it for a year!? They could be making money that whole year with Windows sales. This was no genius. This dude was uninformed to say the least. Logic was near completion before Apple bought them up. The delay for most major audio apps is supposedly 10.2 with it's Core Audio completion. I asked a handful of other questions about Apple hardware and all were answered with half-assed answers that were either half-right or all-wrong. Moving on...the store had two 17" iMacs on display and I can't help but wonder why these were even released. They look retarded and seemed really slow. Here's a tip Apple retail stores: Install pro graphics and video apps on the PowerMacs because it makes people leave when they watch the iMac choke to death on a Photoshop document. They had the entire Apple product line, except the XServe, proudly on display and in full working order which is refreshing if you've ever been to Circuit City where the employees spend their lunchbreaks pulling the keys off the iBooks. Before I go off on another tangent I'll just end by saying the store was visually nice, the staff sucked, and there was a surprisingly small amount of software in the place. I'm going to stop by the Soho store on my way home from work tomorrow. Hopefully it will be a better experience. I'm thinking it will because it's Manhattan and therefore the competition for employment was alot more fierce. We'll see. So far, IMHO no retail Apple specialist can beat Tekserve in NYC. They are the bee's knees! And they had the coolest booth at MWNY.
     
  2. King Cobra macrumors 603

    Joined:
    Mar 2, 2002
    #2
    All right. Let me share my experience from the Apple Store in Woodcliff Lake from 2 days ago.

    I remember the place also having the two Apple logos, bright white, on black walls, on the sides of the super tall and narrow doors. When I walked in, everything looked futuristic to me. It was quite a bit more organized than I had planned it to be. Anyways, the purpose of the visit was to have my iPod Power Adapter checked out. My father and I waited about 10 minutes in the front of the store before we were directed to the genius bar. There was a woman there, who could not read the serial number of my iPod. We told her the problem with the adapter. It took her about 30 minutes before she realized that there were no parts available in the Store.

    For Jack's SAKE! How can an Apple Store have no parts for Apple devices?

    There was also a 17 inch iMac in the store, which impressed my father a lot. I was iffy on it, since I like the original, straight 15 inch 4:3 iMac. The white Pro Mice were a catch for me, since I didn't need to grab them by the tail. :rolleyes:

    As for software, there were 2 or 3 lines of shelves of products there. I noticed PS 7 and a small section of Bugs Bunny learning programs. :D

    During this whole time there was a demonstration in the front of the store on Jaguar. My father told me how the screen with the image was done. The screen was translucent and an image was projected onto it using a translucent screen projector. Of all the people in the Apple Store, the "geek" commentator was probably the most on the ball with answering questions.

    Overall, the enviornment by walking in is rather impressive and quiet, but that feeling does get removed when you have to wait for someone to get back to you after a while, saying that an Apple product is not available in the Apple Store.

    P.S.: This is the second Apple Store we have requested an Apple part from, and we are 0 for 2 on it.
     
  3. DaedalusDE macrumors regular

    Joined:
    Jul 15, 2002
    Location:
    Long Island, NY
    #3
    IT OPENED!?!?!?!?!!?

    JESUS ****!!! WHY DOESNT ANYONE TELL ME THESE THINGS!!!!!!!!!!!!!!!!!
     
  4. Pin-Fisher macrumors member

    Joined:
    Jul 11, 2002
    Location:
    Marlton NJ
    #4
    This sounds quite discouraging....
     

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  5. sparkleytone macrumors 68020

    sparkleytone

    Joined:
    Oct 28, 2001
    Location:
    Greensboro, NC
    #5
    so let me get this straight...you went into an apple store and asked the employees about a product that their has been no official announcement about?? and you expected what? information that no one else has??

    i don't think so.

    you fanboys are ****ing ridiculous sometimes. maybe you should reevaluate who the incompetent ones are.
     
  6. tjwett thread starter macrumors 68000

    tjwett

    Joined:
    May 6, 2002
    Location:
    Brooklyn, NYC
    #6
    Easy pal. I asked if they heard any news. They didn't even know about the emagic aquisition! I think that these people should atleast have some knowledge of what's going on in the world of Apple. And 10.2 was announced and the kid didn't even know what it was. if you think that's OK in a specialty gallery then that's your business but it did not make a good impression on me. I would just as soon go shop at Micro Center. Atleast the guy there knows is an Apple enthusiest. The impression I got from the Apple Store was that these people didn't know a whole lot about the products. Save your attitude for someone who's listening.
     
  7. sparkleytone macrumors 68020

    sparkleytone

    Joined:
    Oct 28, 2001
    Location:
    Greensboro, NC
    #7
    next time you aren't listening, how about not bothering to respond??
     
  8. tjwett thread starter macrumors 68000

    tjwett

    Joined:
    May 6, 2002
    Location:
    Brooklyn, NYC
    #8
    What? Could you repeat that? I wasn't listening. Anyway my point is that I'm not the type who is impressed by angry words on my computer screen so don't bother. If you actually read my post you'll see that I wasn't expecting them to give me a release date or some inside scoop. What worried me was that they didn't even know what I was talking about. I think that's unacceptable for a manufacturer-owned store that largely only handles products from one company, it's own. For you to attack me for my critique of a bunch of teenagers working in a store in a mall tells me you have issues beyond my little review. If you have that much of a hard-on for Apple that you are personally offended by one person's opinion of one of their retail outlets then i strongly have to suggest getting a life.
     

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