After many years of speculation where it was to be located on Princes Street, finally it seems the local council has 'outed' the new Apple store. It looks like they are set to be part of a £12 million Hotel / Retail development with the hotel (Motel One www.caterersearch.com/Articles/24/10/2011/340785/Motel-One-to-open-second-Edinburgh-hotel.htm) occupying the upper part of this stunning building and Apple occupying one, two or all of the retail units below. 10-15 Princes Street is at the east end of the street and is pretty much the busiest end shopping wise with two shopping 'malls' nearby, one away to be majorly redeveloped in a £850 million project (www.stjamesquarter.info) The building is directly across from the prestigious Balmoral Hotel (www.thebalmoralhotel.com) and the new Waverley Train Station entrance 'Waverley Steps'. (www.networkrail.co.uk/aspx/6403.aspx) Seems a great location with the castle in view. This is what the Edinburgh council have listed in their traffic disruptions update. Second one down. http://edinburgh.cdmf.info/public/disruptions/list.htm This is the planning documents for the building/hotel. https://citydev-portal.edinburgh.gov.uk/idoxpa-web/applicationDetails.do?activeTab=documents&keyVal=M2OADAEW09Z00 What it should look like finished. https://citydev-portal.edinburgh.go..._-_SOUTH_ELEVATIONS_NIGHT_VIEW_05-1371780.pdf What the building looks like today just after they have taken out the windows. http://s14.postimage.org/w6a74h6rl/apple.jpg Opening 2013 it seems.