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Discussion in 'Current Events' started by arn, Nov 27, 2002.
It's okay.. not really anything special.. one of those which is going to be forgotten (really soon)
I think it's pretty hard to differentiate Alex Schoknecht and Jeremiah Cohick. I mean, they both talk about being switchers and their dads not willing to switch. They're the same age and sex, as well. I personally hoped Apple would try something new rather than just mentioning the same just with another person.
I do like the ad, however, and the funny thing is, I'm in pretty much the same situation myself (although I've never had a PeeCee). I guess there are lots of similar potential customers (switchers with unenlightened dads) out there, which probably is why Apple is emphasizing this a bit. As long as Apple has today's market share, recommendation is still the most effective advertising method, IMHO.
I'm thinking that the regular people ads are getting a little long in the tooth. They paved the way for the new marketing stategy - but it will most likely fall to the celebs to continue it and make it note worthy. There are just only so many unknown people you can watch - the celebs bring to it a different, more powerful presentation that link familiarity outside the Apple context that works better - it always does, no matter what the product.
Re: switch ads...
Booorrrriiiiinnngggg. I'd forgo any and all celebrity ads (except maybe Will Ferrell) for Ellen Feiss any day... "Beep beep, beep beep beep..."
Save the celebs for more in-depth, "feature" articles, movies, etc.
When do you think the Will Ferrell ads will show up? He definitely lightens up the screen!
re: will ferrell
check it out:
I guess it's a "spoof" ad--played before one of the recent Steve Jobs keynotes. Ya gotta love Will Ferrell--wonder if he made all of that up...
Thank you Tim, that's the one that we saw at MWNY last July! Saving it to a CD!
Re: Re: switch ads...
Ah, I don't think you're going to see Ellen in anything Apple anytime soon - if you read her interview you'd know that she's going to be possibly doing something with MTV - and I'll stand by my celeb comment - that's going to be the future of the Switch ads.