New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 4, 2014.

  1. macrumors bot

    MacRumors

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    Following yesterday's announcement of Apple's new CarPlay iOS vehicle integration and the release of promotional materials from launch partners Volvo and Mercedes-Benz, more details are arriving today with Apple participating in Ferrari's launch at the Geneva Motor Show.

    [​IMG]
    Ferrari chairman Luca di Montezemolo and Apple vice president Greg Joswiak at Ferrari booth
    As shared by macprime.ch [Google Translate], Apple's iOS marketing chief Greg Joswiak joined Ferrari chairman Luca di Montezemolo to introduce CarPlay integration with the Ferrari FF. Apple representatives were also on hand to provide demos of CarPlay, with Engadget sharing a video walkthrough of CarPlay's features.
    For its part, Mercedes-Benz has released a seven-minute B-roll overview video, shared by iFun.de. While the clips are repetitive and disjointed as they are meant to be edited together for promotional purposes as needed, the video shows how the system can be controlled without directly touching the screen, using a combination of Siri and a physical control knob.

    Finally, Jalopnik has a hands-on video of Volvo's CarPlay implementation. While the video is of fairly poor quality, it does show somewhat better responsiveness than seen in the Ferrari.

    Apple has promised new CarPlay-compatible vehicles from a number of manufacturers in 2014, including Ferrari, Honda, Hyundai, Jaguar, Mercedes-Benz, and Volvo, with a dozen other manufacturers signed on as partners with unspecified launch timeframes.

    Article Link: New Demo Videos Show CarPlay in Action as Apple VP Greg Joswiak Attends Ferrari Launch
     
  2. macrumors regular

    Lapidus

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    Good we have to see a guy getting into a car 3 times.
    This seems like a non-edited version.
     
  3. macrumors regular

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    Hyundai and Samsung VehiclePlay. Coming soon after Apple CarPlay.
     
  4. macrumors member

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    #4
    Upset Wife?

    "Honey?"

    "Yah??"

    "I just got a new app for my iPhone..."

    "Ok... how much?"

    "$75,000..."

    The Mercedes App... now available on the app store (and local dealership)
     
  5. macrumors regular

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  6. macrumors regular

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    #6
    Just in case you missed it, he gets in the car. And in case you missed the next part, he plugs in his phone. Did we just get every shot they took for this video?
     
  7. macrumors G5

    Rogifan

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  8. macrumors 601

    BornAgainMac

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    #8
    I don't know if I am watching a CarPlay demo or a early prototype of a Terminator T1 series.
     
  9. macrumors regular

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    #9
    I'm pretty sure it is a press reel/VNR- that's why they show multiple angles of every shot so it can be edited into a highlight piece later.
     
  10. macrumors 68020

    Aluminum213

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  11. macrumors 68000

    0815

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    Wow - what a horrible video - I couldn't even watch it to the end. All this awkward silences, repetitions and robotic voice (from the 'driver' and siri) .... Siri sounded more human than the driver

    So cold, so not likable .... just bad
     
  12. iapplelove, Mar 4, 2014
    Last edited: Mar 4, 2014

    macrumors 68020

    iapplelove

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    #12
    I think the video just made my blood pressure rise a bit, and I'm usually a very calm guy.
     
  13. macrumors 65816

    Jay42

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    #13
    Sort of strange seeing a variant of iOS being controlled with a click-wheel!
     
  14. macrumors 6502

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    What kind of a moron managed to come up with that video?
     
  15. macrumors newbie

    Kitman

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    Creepy.....

    "I won't be home until late........... you better start running......."
     
  16. macrumors 6502a

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    Is this a preview for the next episode of The Walking Dead?
     
  17. Kariya, Mar 4, 2014
    Last edited: Mar 4, 2014

    macrumors 68000

    Kariya

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  18. macrumors demi-god

    ChristianJapan

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    Wow, a fast Ferrari and such a slow/unsnappy UI. That looks like it feels like the same slow response as I have my in current Japanese car. Better some tweaking will be done before shipment starts (not to me, anyways)

    I like the idea but seems not yet on Apple level
     
  19. Cuban Missles, Mar 4, 2014
    Last edited: Mar 4, 2014

    macrumors 68000

    Cuban Missles

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    #19
    Just sat through that video and I have to agree. That was a bit painful.

    Edit - just watched the Ferrari video via the link and that made it look a bit better. The moral of this story, buy a Ferrari and not a Mercedes. :D
     
  20. macrumors 6502a

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    #20
    Lame. The three-peats make it seem cumbersome.
     
  21. macrumors demi-god

    ChristianJapan

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    #21
    And Apple gets a 30% cut on the price, also on the gasoline via InCar purchasing. ;)
     
  22. macrumors 6502a

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  23. macrumors 6502a

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  24. macrumors newbie

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    #24
    probably the worst promo video I have ever seen

    come on Mercedes and Apple, get it together!
     
  25. macrumors 6502a

    SamGabbay

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