NYTimes article Yet another media format hits the market, this one pushed by the recording industry. Seems like a really lame attempt to me. I don't see any advantages in it, except for the recording industry. If you want to go small, why not just get an mp3 player? Excerps: 'The newly released portable music format, called DataPlay digital media, is the latest technology joining a cornucopia of choices for consumers to play their favorite tunes through headphones connected to palm-size devices. The discs, contained in a clear plastic shell, are about the size of the ring in the center of a CD, or about one-fourth the size of a minidisc. They will be available in blank, recordable form as well as prerecorded, copy-protected albums. Because of that last feature, DataPlay is being embraced by major record labels. So far BMG, Universal Music and EMI Group have signed on, say officials for DataPlay, which developed the technology.' 'Waves of prerecorded DataPlay discs will soon wash into record stores, starting with re-releases of top-selling albums by the likes of Britney Spears, 'N Sync, Pink, Usher, OutKast, Sarah McLachlan and Brooks & Dunn, BMG record executives say. Some musicians, including Carlos Santana, are scheduled to have new albums released simultaneously on CD and DataPlay.' 'The selling points borrow a page from the DVD playbook, the success story of the video marketplace. The prerecorded versions will also incorporate features like digital photo galleries and music videos that can be viewed when the player is connected to a PC, and even interviews, extended liner notes and music-related games. Future players may well include color L.C.D. screens to play music videos.' '"We're excited," said Aahmek Richards, who is in charge of new media for Arista Records, which is part of BMG. "Technology should allow the business to change and grow in so many ways it never had an opportunity to do."' '"Even though CD's have been good to it, the music industry would like CD's to go away," said Josh Bernoff, a principal analyst for Forrester Research, a technology consulting firm in Cambridge, Mass. "They're too easy to rip."'