All iPads New iPad mini TV commercial

Discussion in 'iPad' started by beetlemanptm, Nov 11, 2012.

  1. beetlemanptm, Nov 11, 2012
    Last edited: Nov 11, 2012

    macrumors member

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    Sep 12, 2012
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    Schnecksville, PA
    #1
    I saw a new iPad mini TV ad during the Oakland Raiders-New York Giants game on CBS today. It showed the full-sized iPad and iPad mini running iBooks. I caught a screen shot of this ad.
     

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  2. beetlemanptm, Nov 11, 2012
    Last edited: Nov 18, 2012

    thread starter macrumors member

    Joined:
    Sep 12, 2012
    Location:
    Schnecksville, PA
    #2
    I saw another new iPad mini commercial during the same game on CBS. It showed the full-sized iPad and iPad mini showing pictures in the iPhoto app while a song called "Two of a Kind" is playing in the background. I also have a screen shot of this ad.
     

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  3. Kebabselector, Nov 11, 2012
    Last edited: Nov 11, 2012

    macrumors 68020

    Kebabselector

    Joined:
    May 25, 2007
    Location:
    Birmingham, UK
    #3
    The TV ad link on apple.com is broken, so looks as if they'll appear soon. The UK one works as it's only showing the piano ad.

    /works now!
     
  4. macrumors 6502a

    Buckeyestar

    Joined:
    Sep 17, 2011
    #4
    Just watched both on the Apple US site. I particularly like the photos ad, very clever.
     
  5. macrumors 6502

    supertomtom

    Joined:
    Sep 21, 2007
    Location:
    Gold Coast, Australia
    #5
    Quite like the Photo one as well. The books one...it's ok.
     
  6. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #6
    Yeah I liked the photos one as well. The books one just showed off the gawd awful iBooks app. Last thing I want to see on my iPad is that fake wood grain bookshelf and page turn animations. Hopefully this is on Jony's to-do list to fix.
     
  7. macrumors 65816

    henry72

    Joined:
    Jun 18, 2009
    Location:
    New Zealand
    #7
    Yea the book one is pretty average. The piano one is my favourite :D
     
  8. macrumors 6502

    Joined:
    Oct 21, 2005
    Location:
    New York City
    #8
    I actually loved the books one because of the clever juxtaposition of book choices. Very cute. And for the record, I'd much rather read in the iBooks app than the god-awful Kindle app any day. Maybe that's just me :)
     
  9. macrumors 6502a

    Joined:
    Sep 19, 2008
    #9
    How many people do you think got the point of the relative choices for the books in that ad? I'm guessing 2%.
     
  10. macrumors newbie

    xandable

    Joined:
    Nov 8, 2012
    Location:
    California
    #10
    It seems like their goal is to simply point out there is now a smaller iPad, and it does exactly the same things as the big iPad. If you "love your iPad", to use Tim Cook's phrase, then you'll love the iPad mini too.

    But, I think they're missing an opportunity here to highlight how the more "wieldable" size of the iPad mini totally changes how you use it. A lot of people, including myself, have been saying this.

    Their ads should instead feature the mini being handled by people. It should show it being held, being rotated, picked up, put down, tossed on a bed, shoved in a bag...etc.
     
  11. macrumors 6502

    Joined:
    Oct 21, 2005
    Location:
    New York City
    #11
    I'd like to believe it's higher than 2%, but it's true, it's a clever detail that might be lost on many. Still not a detractor, since those that do recognize it will make note of it in some way.
     
  12. macrumors 6502a

    Buckeyestar

    Joined:
    Sep 17, 2011
    #12
    I think the book shelf is the best way to display a collection of ebooks. And I would be extremely upset if they did away with the page turn animation.
     
  13. macrumors G5

    ucfgrad93

    Joined:
    Aug 17, 2007
    Location:
    Colorado
    #13
    I really liked the photo ad as well.
     
  14. macrumors regular

    Joined:
    Feb 22, 2010
    #14
    I think it scores mostly on the point that the screens look incredibly similar in the ads. Tough to make a case that the screen is so much worse after seeing those ads.
     

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