New iRadio Ad Details Surface Ahead of Expected Launch Next Week

Discussion in ' News Discussion' started by MacRumors, Jun 5, 2013.

  1. macrumors bot


    Apr 12, 2001

    Following a report earlier this week that suggested Apple's iAd staff would be responsible for securing advertising deals to support Apple's upcoming streaming music service, AdAge has confirmed the rumor and released new details on how the upcoming service, dubbed "iRadio," will function.

    AdAge claims that iRadio, which Apple plans to offer to users for free, will incorporate both audio ads and standard mobile ads, all of which are highly targeted. Numerous reports on iRadio have suggested that Apple has tried to negotiate lower rates and more flexibility than has been offered to competitors like Pandora, leveraging its advertising reach and its iTunes store.
    While 70% of current iAd revenue is given to developers who utilize the service, Apple will be able to keep 90% of revenue from audio ads, sharing just 10% with music companies. Presumably, audio iRadio ads will function similarly to those offered by Pandora, playing in between songs.

    An example of the ads found in the Pandora app
    Apple will also be able to charge higher advertising rates than competitors like Pandora, as Pandora's ads can only be targeted to users based on sex, area code, and listening habits, while Apple can target users based on several other factors, including entertainment tastes that include movie, television, and app preferences.

    Last week, it was reported that Apple is considering launching an ad exchange, possibly within iAd, which is in line with the advertising information provided by AdAge. With an ad exchange, Apple could allow advertisers to target Apple users based on a number of data factors that Apple has collected about its customers. Companies like Google and Yahoo currently operate ad exchanges and an Apple exchange could greatly increase the popularity of its iAd program.

    According to the latest iRadio rumors, Apple is pushing to complete deals with record labels in order to launch the streaming music service at its annual Worldwide Developers Conference, which is scheduled to begin on June 10.

    Article Link: New iRadio Ad Details Surface Ahead of Expected Launch Next Week
  2. macrumors 603


    Oct 13, 2008
    Everywhere And Nowhere
  3. macrumors 68020

    Oct 15, 2008
    Has everyone forgot that next week is a developer conference?

    Apple hold a music event EVERY September or Ocrober, where they announce, with other things, a new version of iTunes.

    If they are going to announce a music streaming service, it will be then.
  4. macrumors 65816


    Dec 29, 2007
    If its not like spotify then im not that fussed about it tbf
  5. macrumors 6502a


    Jul 27, 2012
    We want FREE, not ads! We get ads on radio all the time!
  6. macrumors 68000


    May 28, 2008
    I have never used a streaming service, but I think that not being able to find a song you want to play at anytime sucks.
  7. macrumors 65816

    Apr 15, 2010
    Nottingham, England
    Hope it isn't restricted to USA at first, I would like to check it out (UK here).
  8. macrumors 601


    Jan 6, 2004
    Western US
    Can't pull up a song you want? Screw that. And I hope there is a way to opt out of ads for a fee?
  9. macrumors 6502a


    Sep 29, 2008
    So who exactly will pay for the music to keep it free for you? Nothing is ever free.
  10. macrumors regular

    Apr 26, 2013
    Ads are not a good customer service, when I'm listening to music I don't want to here an ad. Had hopes for this service but seems to be disappointing. Still, these are surmounts so will wait another 5 days
  11. macrumors newbie

    Sep 17, 2009
    Los Angeles
    that's just great...

    another button for a service I (don't use) and won't be able to remove. I know I know, I can tuck it in to a folder, but I happen to be a neat freak :D
  12. macrumors regular

    May 15, 2013
    so its just like TERRESTRIAL radio :confused:

    and thats already a DEAD industry

    where's the value benefit for the users ?

    why switch from Spotify ?

    why launch a stillborn "me too" product?
  13. macrumors P6

    Jun 22, 2009
    Thanks. I think if I go streaming it will be either spotify or more likely google's offering.

    No ads. And with Google's offering - I can take ALL of my music with me + their library. And play whatever song I want - when I wants - on any device. more versatile. Less ads. And well with $7.99 (google) or $9.99 (spotify).
  14. macrumors 6502a


    Jul 27, 2012
    In an ethereal plane of existence.
    Nothing is free. Even if they didn't have ads, they'd have to make you pay for it somehow... So either way, it won't be free.
  15. macrumors newbie

    Sep 17, 2009
    Los Angeles
    benefit... well, if it's free... then you give up a little and pay nothing for it. So nothing wrong with saving a bit of money imo.

    Still I don't stream so it won't benefit me. I happen to work in a building that covers up any glimpse of reception that if I want to listen to music it has be on my device already.
  16. macrumors 6502a

    Aug 3, 2010
    No control over the music, no playlists, AND ads? WHAT A DEAL I'M ALL OVER IT.

    This is freaking incredible.

    Spotify Free (available in lots of countries) gives you 100% control over the music for the ads and social network integration to boot. This is just heartbreaking to hear unfold from the company that once revolutionized the digital music industry. :(
  17. macrumors 65816


    Jul 11, 2008
    Dear Apple- I don't pay for ads, I pay for music. So unless this is a service where I can pay $x.xx/month ad-free, and simply be able to one-click buy any song, I won't be anywhere near this. I probably won't be near this anyway, as I own the music I like and don't listen to anything out nowadays.

    But yeah, I don't pay for ads.

  18. macrumors 6502a


    Sep 29, 2008
    Would you rather pay for the music or hear an ad? There are many options for you if you'd rather not hear ads. Ads are a small price to pay to be able to listen to a lot of different songs I don't own (have "digital rights" to). Apple might even include an option to pay and not hear ads.
  19. macrumors P6

    Jun 22, 2009
    There are also several options to listen for free WITH ads. I think that's the point some are raising. Why iRadio?
  20. macrumors 6502


    Jun 7, 2011
    Here's to hope they'll offer a paid option.

    I for one hate ads, and if they add other optional functionality with a paid version too, I'd be more than happy to pay.
  21. macrumors newbie

    Sep 17, 2009
    Los Angeles
    dude, read the first sentence of the second paragraph... "plans to offer it for free"
  22. macrumors 68020

    Sep 12, 2009
    Wow, this sounds really disappointing. It sounds like a Spotify with most features stripped off, leaving just the radio functionality.
  23. macrumors 601

    Jul 11, 2008
    But wait! Where are all the Google haters? Oh, that's right, when Apple uses your information to offer free services, only then is it ok. :p
  24. macrumors 68000


    Mar 28, 2005
    Oh. Ok then...

    /ends any interest.
  25. macrumors newbie

    Sep 17, 2009
    Los Angeles
    so much animosity...

    ... for something that apple plans to offer for free ... are we really that spoiled?

    I don't complain if something is given to me for free, if I don't want to use it, I don't... simple.

    I am though still pissed that we might end up with yet another icon that can't be removed :mad:

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