As many of you know, I run a small video production company (Freelancer Productions; freelancerproductions.com) here in Cadillac. I'm considering designing a new logo, as my current one just seems too plain -- it's simply made up of stylized text. I'm having a bit of a tough time coming up with a true logo of any sort. While one other production company in town, Fahrenheit Pictures, brands their business around temperature ("Let's ignite your marketing message," "We use the hottest equipment," etc.), it's tough to use the same sort of concept to brand Freelancer Productions. I was thinking about using a stylized sword as my logo, and use "sharp," "edgy," etc. in the branding. The concept came about from "FreeLANCER" -- as in sword. I think that may be too much of a stretch for people to catch on, though. I'd certainly love to hear some opinions on that one. In any case, I'd love any input -- thanks in advance!