New logo

Discussion in 'Design and Graphics' started by fernandovalente, Nov 10, 2010.

  1. macrumors 6502

    fernandovalente

    Joined:
    Aug 29, 2008
    Location:
    Third world **** hole, I mean, Brazil
    #1
    Hey,

    A friend of mine is working on a new logo for my software house. This is a concept, so I'd like to you what you guys think before finishing the work. We really need feedback.

    http://www.chiarosoftware.com
     

    Attached Files:

  2. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #2
    How does an ancient Egyptian head[piece] relates to software. I don't see the tie in
     
  3. thread starter macrumors 6502

    fernandovalente

    Joined:
    Aug 29, 2008
    Location:
    Third world **** hole, I mean, Brazil
    #3
    @maflynn
    Any suggestions of a good shape?


    I also forgot to attach the second concept.
     

    Attached Files:

  4. macrumors Nehalem

    GoCubsGo

    Joined:
    Feb 19, 2005
    #4
    The word Chairo is greek. Neither logo is really greek. The definition is (loosely):

    to rejoice, be glad
    to rejoice exceedingly
    to be well, thrive
    in salutations, hail!
    at the beginning of letters: to give one greeting, salute

    Your logos don't correlate. If you're trying to tie the logo into the name you failed. If you just want a logo and it doesn't have to tie into anything then ok. However, in some way it should tie into software and/or the word chairo.
     
  5. thread starter macrumors 6502

    fernandovalente

    Joined:
    Aug 29, 2008
    Location:
    Third world **** hole, I mean, Brazil
    #5
    Chiaro also means "clear" in Italian. We're still thinking about the shape.
     
  6. macrumors 6502a

    Joined:
    Mar 17, 2010
    #6
    How about a black and white sketch...

    a black square with a white streak through it?? Clear?






    Just my 2 cents....
     
  7. macrumors regular

    Joined:
    Jun 2, 2009
    #7
    The center white part of the first logo looks like the shape of a cooked chicken, with the little wing stubs sticking out.
     
  8. macrumors P6

    iJohnHenry

    Joined:
    Mar 22, 2008
    Location:
    On tenterhooks
    #8
    Or Rowan Atkinson, with a turkey on his head.
     

    Attached Files:

  9. Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #9
    Not really. I'm not familiar with your company, plans or intentions.
     
  10. macrumors 68000

    THX1139

    Joined:
    Mar 4, 2006
    #10
    Your symbols suffer from trapped white space, have no dimension, and are lacking a solid concept. Got anything else?
     
  11. macrumors 65816

    Joined:
    Nov 6, 2006
    Location:
    Norfolk, UK
    #11
    so you have an EGYPTIAN mummy's head mask or a bird with what looks like 2 pairs of scissors stuck in it's head.

    Hire a(nother) designer, your friend isn't really helping you here.
     

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