New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page

Discussion in 'MacRumors.com News Discussion' started by MacRumors, May 1, 2014.

  1. macrumors bot

    MacRumors

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    Former Burberry CEO Angela Ahrendts has officially joined Apple and is now listed on the company's executive page alongside other major Apple execs like Jonathan Ive, Tim Cook, Eddy Cue, and Craig Federighi.

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    Ahrendts will take on the role of Senior Vice President of Retail and Online stores, a position that has seen significant turnover in recent years. Back in 2011, Ron Johnson left the position to join J.C. Penney after 11 years with Apple and while the role was filled by John Browett in 2012, he was ousted just months later. Since that time, Apple has operated without a retail leader.
    Back in October, when Ahrendts' hiring was first announced, Apple CEO Tim Cook noted he was "thrilled" she was joining the team, emphasizing that she shared Apple's values, "focus on innovation," and the company's dedication to customer experience.

    Prior to joining Apple, Ahrendts served as CEO of Burberry beginning in 2006. She is largely credited with boosting Burberry back to fame after a decline, tripling the company's revenue and working to merge Burberry's online experience with the brick and mortar experience.

    With her luxury brand experience and her dedication to improving customer experience, it's possible that Ahrendts could bring some significant improvements to both the online and retail shopping experience at Apple, at a time when the company is poised to launch several new flagship products, including the iPhone 6 and the iWatch.

    Article Link: New Retail Chief Angela Ahrendts Appears on Apple's Leadership Page
     
  2. macrumors 68000

    Tankmaze

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    #2
    Congrats, hopefully you can bring change and better than your predecessor.
     
  3. macrumors 601

    Prof.

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    #3
    It's nice to see a woman in the top ranks of Apple. :)
     
  4. macrumors 68000

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    #4
    I noticed that there was only one too. It might be the particular photos they chose but they are a strange loking bunch.
     
  5. macrumors 6502

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    #5
    Going by her past credentials, I'm sure that she will take apple to greater heights..!! :apple:
     
  6. macrumors 6502a

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    #6
    WHY isn't Jonny Ive an Executive VP? Surely he's earned it! :confused:

    Also, it's nice to see a diverse team of minorities at Apple... :rolleyes:
     
  7. macrumors 6502a

    Veinticinco

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    #7
    Carefully lit, styled and airbrushed. Eddie Cue looks like Eddie Munster in comparison :D

    She'll certainly be a breath of fresh air at Apple so good luck to her. Hard to believe her predecessor was that god-awful Browett.
     
  8. macrumors 6502

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    #8
    Hopefully she will be continuing to maintain Apple's status as a high-end brand, like Burberry. Looking forward to new changes in the Apple Store :D
     
  9. macrumors 601

    goobot

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    #9
    It's quite obvious apple isn't run by any prejucistce, so they hire people who are right for the job, hiring a minority just cause they are a minority is still racism in its self.
     
  10. Technarchy, May 1, 2014
    Last edited: May 1, 2014

    macrumors 603

    Technarchy

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    #10
    All the other leadership might want to take better pics.

    At an instant glance it's obvious who has the fashion background. She is always dressed well and stylish.
     
  11. macrumors regular

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  12. macrumors regular

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    #12
    Whenever I see a picture of Angela Ahrendts, I can't help but see a cross between Mary McDonnell and Jennifer Aniston. That's my superficial 5 cents' worth...
     
  13. macrumors newbie

    BryanElliott

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  14. macrumors 603

    MH01

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    #14
    Someone in MR staff has the hots for Angela big time, never seen so many articles about a person joining apple before. We get it..... Angela is moving to Apple, but do we really need weekly updates ?? Hardly a rumour now ;)
     
  15. macrumors 6502a

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    #15
    Apple needs to update the pics of its executive team, what they have there is beginning to look a little (actually a lot) dated.
     
  16. macrumors 603

    MH01

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    #16
    Hey.... A hot woman in IT..... THAT IS a minority!!!!
     
  17. macrumors 6502a

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    #17
    Down boy!

    ----------

    The exec in charge of environment is at least partially black.

    Cue is latino.
     
  18. macrumors 6502

    bigandtasty

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    #18
    Kinda creepy, just say it…. (Porno..PornO.PORNO!):eek:
     
  19. macrumors 6502a

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  20. macrumors regular

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    #20
    She reminds me also of JK Rowling
     
  21. macrumors newbie

    wozmatic

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  22. macrumors 601

    Icaras

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    #22
    Great photo and definitely a welcome change to see a woman with the Apple elites. Would love to see her in a keynote talking about the status of Apple retail as well.

    Wish her all the best! :D
     
  23. macrumors 68030

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    #23
    Huh?

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  24. macrumors 68030

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    #24
    What exactly is wrong with the shopping experience? I hope she doesn't make it all girly. Steve Jobs was definitely on the manly side of taste.
     
  25. macrumors regular

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