new uni add - very apple

Discussion in 'Design and Graphics' started by offwidafairies, Nov 12, 2007.

  1. macrumors 6502a

    offwidafairies

    Joined:
    Jun 5, 2007
    Location:
    Melbourne, Australia
    #1
    hows this for the new ad at my university - it looks so apple!!!
    and guess what the title above it is - 'spotlight'

    website
     

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  2. macrumors 65816

    adrianblaine

    Joined:
    Oct 12, 2006
    Location:
    Pasadena, CA
    #2
    It's amazing how similar it is, yet you can tell in an instant that it isn't Apple. They have something that goes just a little bit further for some reason. I know one thing, those sunshine stripes wouldn't be there if Apple's ad agency had done this.
     
  3. thread starter macrumors 6502a

    offwidafairies

    Joined:
    Jun 5, 2007
    Location:
    Melbourne, Australia
    #3
    i dont mind the stripes. but ur right. it does go beyond apple's simple but striking designs
     
  4. macrumors 65816

    ChicoWeb

    Joined:
    Aug 16, 2004
    Location:
    California
    #4
    I guess, if you mean there is a siloute like the commercials from few years ago.
     
  5. macrumors 6502

    Joined:
    Aug 7, 2007
    #5
    Wasn't the whole silhouette design by Apple "taken" from the shoe company Lugz? I thought there was a law suit over it. There was another one of Apple's ads that the idea was "borrowed" from another source without permission.
     
  6. Moderator emeritus

    EricNau

    Joined:
    Apr 27, 2005
    Location:
    San Francisco, CA
    #6
    That, and Apple's silhouettes aren't entirely black - there's still some visible detail.
     
  7. macrumors 65816

    AlexisV

    Joined:
    Mar 12, 2007
    Location:
    Manchester, UK
    #7
    I don't think it's very much like Apple's. Go onto istock and you'll see there are hundreds of silhouette figures, and adding stripes is not a new technique. Add to that the font is Helvetica or similar, not Myriad, and has a drop shadows and I think the link is tenuous at best! :p
     
  8. macrumors 6502

    macaddict23

    Joined:
    Jun 20, 2006
    Location:
    MacVille, USA
    #8
    Two things:

    1) It's not very apple-like because it's too busy.

    2) Who ever esigned the ad probably copied the idea from this site: http://www.unlimitedhoops.com/
     
  9. macrumors 6502a

    desenso

    Joined:
    May 25, 2005
    #9
    As hard as it may be for some of the Apple fans here to understand, Apple didn't actually invent the silhouette. I KNOW! Incredible!!
     
  10. macrumors 65816

    Muncher

    Joined:
    Apr 19, 2007
    Location:
    California
    #10
    It's the drop shadow behind the letters. Apple ads don't have a drop shadow.
     
  11. macrumors regular

    Joined:
    May 11, 2005
    #11
    More so than looking like it was influenced by Apple I'd say it looks influenced by the web 2.0 trend of having these light rays for the background. Its a very very common design element.
     
  12. macrumors 68040

    ezekielrage_99

    Joined:
    Oct 12, 2005
    #12
    It actually reminds me of some art work on iStockphoto, I think if you look there you'll probably find it somewhere in there.
     
  13. thread starter macrumors 6502a

    offwidafairies

    Joined:
    Jun 5, 2007
    Location:
    Melbourne, Australia
    #13
    Yeah I wasnt talking about the text. That doesn't look very apple at all. I just think the colours and the silouettes look like ipod ads i see everywhere
     

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