Nielsen Releases Top 10 iPhone Apps of 2012

Discussion in 'iOS Blog Discussion' started by MacRumors, Dec 21, 2012.

  1. macrumors bot


    Apr 12, 2001

    Nielsen yesterday released its digital "Tops of 2012" statistics, which included the top 10 iOS apps of 2012, based on average unique users. The study took place from Q1 2012 to Q3 2012 and also happened to find that this was the first year where smartphone owners became the majority of mobile phone users with 56% by the end of Q3.

    Four of the top 10 iPhone apps are stock iOS apps, as YouTube and Maps are likely referring to the versions of the app bundled in with iOS 5 and earlier rather than the newer versions that launched in the past couple of months, as the new versions likely wouldn't have had the time to make a significant impact on the statistics. Nielsen notes that Facebook Messenger was the fastest growing iPhone app.

    In fact, Facebook controlled three of the top 10 in Facebook, Facebook Messenger and Instagram while Google, at this point, controlled none of the top 10.

    Maps averaged 32 million unique users a month while YouTube averaged 22 million, Stocks averaged 21 million and Weather averaged 20 million uniques a month.

    The study also found that Android sits atop smartphone marketshare with 52% with iOS in second at 35%. Blackberry OS came in third at 7%, Windows Phone with 2% and the rest made up the remaining 5% of the marketshare pie. The statistics come from Nielsen's Smartphone Panel, which uses on-device meters at the aggregate level to find out mobile web and app activity level.

    Article Link: Nielsen Releases Top 10 iPhone Apps of 2012
  2. macrumors member

    Jun 3, 2012
    Chicago, Illinois
    How does Google control none of the top ten if youtube is there? Doesn't Youtube count?
  3. macrumors 6502a

    Jul 1, 2010

  4. macrumors Nehalem


    Feb 19, 2005
    Stocks, that is the iOS stock app? There are so many more that excel.

    I loves me some Pandora though.
  5. macrumors 68020


    Feb 16, 2012
    If you think about it almost every user will go though the stock apps when they get the device - therefor their 'success' is far from meaningful. It's the third party apps that are interesting - the apps that people go and get independently.

    I would be interested to see not only unique users but also time spent - I bet stocks wouldn't be so massive then.
  6. macrumors regular


    Sep 9, 2011
    Delray Beach, FL
    Note to year Movie Clock will be on that list :D
  7. macrumors member

    Jun 4, 2012
    Shame I can't read the top 10 on an iphone, Macrumors!
  8. macrumors 6502a


    May 25, 2011
    Dundee, UK
  9. macrumors 68040

    Apr 6, 2007
    That maps result may be very, VERY skewed.

    The results include all versions of iOS. This means that 'Maps' will be counting those on iOS5 and lower - which is the Google version, as well as the newer Apple version.


    "Desktop Mode"
  10. macrumors regular

    Jul 25, 2007
    Get an Android... Got bigger screen too...
  11. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    I didnt expect maps and stocks to be that popular, but facebook certainly isnt a suprise...
  12. macrumors 604


    Nov 26, 2007
    I can see it on my iPhone 4S running iOS 6 just fine?
  13. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Why cant you?
  14. Joesmith13245, Dec 21, 2012
    Last edited: Dec 21, 2012

    macrumors regular

    Sep 15, 2012
    I can barely see it on my iPhone 5. Zoom does not appear to work. It's viewable, but definitely could be better.

    Update: when turned to landscape it's MUCH better.
  15. macrumors 601


    Jun 26, 2009
    long island NY
    Nah, get a tv, even bigger screen.
  16. macrumors G5


    May 2, 2002
    Oh no! :eek: Stocks and Weather are in the top 10!

    This shakes my world view. :eek:
  17. macrumors 6502a

    SnowLeopard OSX

    Dec 5, 2012
    Huntington Beach, California
    Wow. Maps is already in 1st place? Wasn't it released like last week? Haha, that's crazy. Nice list, though. Hopefully that year to date % change for YouTube really sends a message to Google to finally optimize their YouTube mobile app -- it's pretty messy at the moment.

    Thanks for posting this.
  18. macrumors demi-god

    Spanky Deluxe

    Mar 17, 2005
    London, UK
    The fact that Stocks is number four on the list suggests Nielsen's study is flawed. Nobody uses that.
  19. macrumors 604

    Sep 17, 2009
    Melbourne, Australia
    Nah, get a projector, even bigger screen :)


    Well thats just because the zoom on your iphone isnt working, isnt it? Its not macrumor's fault.
  20. macrumors regular

    Jul 25, 2007
    I get it..

    Projector> TV> Note 2> iPhone 5 to read MacRumors!
  21. macrumors newbie

    Nov 14, 2012
    Smartphone owners became the majority of mobile phone users for the first time this year, growing from 49 percent of mobile subscribers in Q1 2012, to 56 percent by Q3 2012. Mobile app usage also continued to grow. Among the top 10 mobile apps, Facebook Messenger grew the most among iPhone apps, and Twitter was the fastest growing Android app.
  22. macrumors 6502


    Jul 17, 2012
    Somewhere in the Delta Quadrant
    You sound like Pauline Kael, who famously said after the 1972 election "couldn't believe Nixon had won", since no one she knew had voted for him.
  23. macrumors 68000

    Apr 12, 2002
    I use it every day. Sits right there in notification center. Ditto with weather. Why would I use a stock app that doesn't go into notification center? I have TD Ameritrade, but it has to be launched.
  24. macrumors regular


    Oct 20, 2009
    Zoom is working on mine
  25. macrumors 6502a


    Mar 2, 2010
    San Diego, CA
    Not surprising, it's either stock iOS apps or Facebook apps

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