Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss

Discussion in ' News Discussion' started by MacRumors, Jan 18, 2014.

  1. macrumors bot


    Apr 12, 2001

    Nintendo president Satoru Iwata stated in a press conference that the company is now considering a "new business structure" that involves smart devices, reports Bloomberg.
    Wii U GamePad controller
    The news comes as Nintendo reported a third consecutive annual loss, slashing the global sales forecast for its flagship Wii U game console from 9 million units to 2.8 million consoles. The company also scaled back its expectations for its 3DS portable game console from 18 million units to 13.5 million, with Iwata also claiming that there are no short term plans to reshuffle management.
    Nintendo has faced fierce competition from mobile platforms in recent years, with App Annie recently finding that consumer spending on games for iOS and Android rose to 4x that of dedicated gaming handhelds. In 2010, Iwata reportedly told his senior executives to regard Apple and its devices as "the enemy of the future", and also stated to CVG last August that he would "never think about providing [Nintendo's] precious resources for other platforms at all."

    Investors have also called for Nintendo to develop titles for iOS and other platforms in August 2011 after lower-than-expected demand for the 3DS. Alternatively, some also suggested that Nintendo should "buy its way into" the smartphone platforms by acquiring companies and technology or developing their own. Iwata's newest comments reveal that Nintendo is now seriously considering supporting smartphones in some manner.

    Article Link: Nintendo Finally Considers Smartphone Move After Third Straight Annual Loss
  2. macrumors 604


    Mar 26, 2008
  3. macrumors 65816


    Jun 3, 2009
    SF Bay Area
    Level 100 Charizard on my iPhone. I will be unstoppable.
  4. macrumors 6502

    Feb 4, 2013
    Unfortunately for them, they're too late for a big piece of the pie. Not sure who their target market would be....
  5. Moderator


    Staff Member

    Sep 8, 2010
    Detroit, Michigan
    Maybe we'll finally get to see some of their top games make their way to iOS finally.
  6. macrumors 68030


    Dec 30, 2009
    Nintendo would be foolish not to create game titles for the iPhone, and the iPad. :cool:
  7. macrumors 6502a

    Feb 7, 2011
    Its about time, its a good thing they pay those guys so much to figure out what a 5 year old could have told them 5 years ago
  8. macrumors 6502

    Feb 7, 2006
    Answer the phone before the 1st ring and get a Power Up!

    Hit people with it and gold coins fly out of it!
  9. macrumors 68000


    May 20, 2011
    Wales, UK
  10. Guest

    Sky Blue

    Jan 8, 2005
    I'd like to see a virtual console on mobile with nes, snes and n64 games for $5, $8 and $10.

    I think it'd make a killing.
  11. macrumors 65816


    Jul 11, 2008
    You're not sure? One word... Mario. Forget about the hundreds of Mario games already there for Nintendo to tap. Think of all the games out there now, big selling games, with new mascots... Now drop Mario into that equation, with the Mario universe, characters, etc. The possibilities are endless. Then, when Apple finally lets us play iOS games on the Apple TV with a real controller, you now are back in the living room.

    Once Nintendo loses the hand-held market, they are over. The hand-held market subsidizes their console ambitions. Nintendo could stay in the hardware business for some time, but they have a goldmine as a software developer, and could be the biggest software house for iOS/Android on day one.

    This is getting very interesting...
  12. macrumors 601


    Mar 18, 2008
    California, United States
    Stubbon as always, Nintendo.

    I give Iwata credit for wise forethought but zero credit for not doing anything about it. It's now 2014 and Nintendo is still struggling to comprehend the definition of what online services and a proper eco-system are. There is no way that I am going to purchase the same virtual console titles TWICE for both a console and handheld device developed by the same company. Utter eco-system fail.

    I wish Nintendo would get over it's self-destructive arrogance and just leave these specialized type of software developments to more capable hands. I've been a die-hard Nintendo fan since NES and I say just go third party already. At least for console gaming anyway. Just focus on game content and make it available to new audiences.
  13. macrumors regular

    Mar 13, 2012
    There just isn't as much demand for dedicated game consoles anymore. I want devices that do something besides allow me to kill time. Even Sony and Microsoft's directions with the Xbox and PlayStation are better than Nintendo's-at least you can watch movies and such on their platforms.

    I love Mario and Zelda, but if Nintendo is going to survive they NEED to make a new business model. I'd love to see some Zelda on iOS or Mac!
  14. macrumors regular

    Aug 19, 2011
    Not so fast "Nintendo fans", 3DS still did great, being the best sold console of last year and Pokemon X and Y was one of the best selling games of December (or the year, I forget).

    The loss is obviously on the Wii U side of things. They have to start delivering with their hardcore games (legend of Zelda, Starfox, F-Zero, Metroid, etc.)
  15. macrumors 65816


    Jun 23, 2012
    West Chester, OH
    So they are finally making their games for other devices now?
  16. macrumors member

    Sep 14, 2010
  17. iZac, Jan 18, 2014
    Last edited: Jan 18, 2014

    macrumors 65816


    Apr 28, 2003
    Android powered Nintendo phablet.

    Has some sophisticated sandbox mode and specialised Nintendo hardware in the phone to play Nintendo titles (i.e not running on android specifically, reducing the chance of rampant piracy) But also lets it play Android games on the android side of the hardware.

    Flips / slides to reveal hidden control scheme.

    more like these

    less like these
  18. macrumors 68020


    Nov 30, 2004
    Toronto, ON
    Iwata's comments have been misrepresented

    Iwata's comments have been misrepresented and were totally blown out of proportion by the most of the mainstream media.

    If you've been following his history regarding "smart devices", Iwata has in the past stated that Nintendo was looking into smartphones and tablets as an addition to their first party hardware experiences to entice new users to Nintendo consoles and handhelds.

    What Iwata has suggested would be mini games made for touch devices using Nintendo characters but that major games would still be exclusive to Nintendo consoles. For example, we might see a Mario Angry Birds style game to introduce a new generation to Super Mario who would then feel compelled to buy a Nintendo console to play the main games. I believe he also made mention of a Zelda puzzle game and a Pokémon "pet" app.
  19. macrumors 6502a


    May 9, 2012
    Montreal, Quebec, Canada
  20. macrumors 68030


    Feb 25, 2012
    NYC NY/Pittsburgh PA
    Nintendo might consider, but I doubt we will see there games on any phone or tablet.

    The DS line has been a runaway success, Nintendo is probably busy building a replacement to the Wii U.

    Nintendo is a very good company, they make amazing products, I wouldnt count them out so fast.
  21. macrumors regular

    Feb 18, 2009
    Nintendo has as large and a rabid a fanbase as Apple did when they launched the iPhoned. They also are really good at making physical devices usable.

    I'd say they have a much better change of making a successful iPhone competitor than either Google or Microsoft.
  22. macrumors member

    Jul 21, 2013
    Imagine if how much they'd make if they released Gameboy/Gameboy Color/Gameoy Advance virtual consoles with Pokemon Red, Blue, Yellow, Gold, Silver, Crystal, Ruby, Saphire and Emerald all available and able to connect with each other using the iPhone's/iPad's/Android Device's bluetooth in place of the GBA link cable.

    These games are already popular on smartphones. In fact, a fake Pokemon Yellow game once came on the app store and went number 1 around the world while scamming everyone.
  23. macrumors 68030


    Feb 25, 2012
    NYC NY/Pittsburgh PA
    Difference, SEGA thrived on mediocre titles and marketing, they never made any good software or hardware.

    Nintendo on the other hand, has a deep history of incredible Hardware and Software.
  24. macrumors 6502a


    Sep 23, 2003
    I have a Wii U and 2DS in my household right now and the biggest issues I see for Nintendo right now are:
    1. The lack of core ORIGINAL titles. (Seriously, how can they repackage Super Mario 64 and Ocarina onto the DS ecosystem and NOT think people are going to yawn?)
    2. Price point. (Nintendo games are not known for their depth of story. I have a hard time even paying $20 for DS/3DS games when they are on sale or in a bin)

    If Nintendo did license SOME of their IPs to Apple for a one-two year exclusivity deal, you would see Nintendo bring in A LOT of dough. The key is not to price the stuff as much as a DS/3DS game.
  25. macrumors 6502a


    Feb 14, 2013
    I hope this means actual games and not game accessories (like a companion app for while you're playing the game).

    Nintendo need to wake up - they had a huge margin from hardware, but their hardware very significantly lags behind the state-of-the-art and costs the same if not more. On top of that, their devices are poor at anything besides gaming, making the value even harder to see.

    If Nintendo's mission is to create great gaming experiences, they'd be better off targeting the more advanced hardware and better online infrastructure of the iPhone.

    If Nintendo's mission is to make money, they'd be better off carving a niche for themselves in the premium iOS games market (like Rockstar has done with GTA).

    I really fail to see the point in them stubbornly insisting to only develop games for their top franchises on their own hardware. Clearly not enough people are buying the hardware for that to be profitable, and less people are enjoying their excellent games.

    Apple aren't competing with Nintendo. If Iwata thinks that, he's sadly mistaken. Apple provide a state-of-the-art platform for Nintendo to create great gaming experiences on. Apple do not develop their own games; unlike Microsoft Game Studios.


    Yeah that's exactly the route I hope they don't take.

    The idea behind it is ridiculous. Who's going to play a Zelda puzzle game and then go out and spend hundreds of dollars on another console and games?

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