No Apple Superbowl Ad?

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Jan 15, 2004.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    CNN Money reports on the high prices for ads at the upcoming Super Bowl.

    This Super Bowl marks the 20th anniversary of Apple's famous 1984 Super Bowl television commercial. A recent article in AdAge noted that Apple was considering a Super Bowl ad to mark this anniversary, however, the CNN article reveals that there are no plans to do so at this time:

     
  2. macrumors regular

    Joined:
    Jul 23, 2002
    Location:
    Berzerkeley
    #2
    :(

    I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

    Oh well, here's to hoping that it's not true. Let's go ask Ridley.
     
  3. macrumors 65816

    Mr Maui

    Joined:
    Jul 19, 2002
    #3
    I say save the Superbowl Ad cost and apply it to discounts on the product line. :D
     
  4. macrumors 6502

    FriarTuck

    Joined:
    May 26, 2003
    Location:
    Chicago area
    #4
    Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories.

    And roll it out for neat stuff like the recent iPod edition during the Stevenote.
     
  5. macrumors regular

    Joined:
    May 29, 2003
    #5
    Yeah, that's dissapointing. I hope they change their minds. What if they actually introduced a product during a commercial (maybe an iMac G5:D ).
     
  6. hob
    macrumors 68020

    hob

    Joined:
    Oct 4, 2003
    Location:
    London, UK
    #6
    Jeez... I really hope apple don't screw this up - i really wanted advertising/media frenzy! It's the 20th Anniversary!! Pssht, they'll probably start at the end of the year claiming 21st Anniversary is more important... :rolleyes:

    Hob :p
     
  7. macrumors 6502a

    Joined:
    Jul 31, 2003
    #7
    He's been working on a big movie shooting in Spain. (no time for ads anymore...)
     
  8. macrumors member

    Joined:
    Dec 27, 2003
    Location:
    North Carolina
    #8
    Good

    Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.
     
  9. macrumors regular

    Steamboatwillie

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    Mar 25, 2003
    Location:
    Memphis, TN
    #9
    Re: Good

    I have to agree. Also I think that Apple does an excellent job advertising even without the 'big' exposure of the superbowl. I doubt it would really make much of a difference if they ran the ad or not (for sales) and like another poster said save that money to lower the product lines prices!
     
  10. macrumors regular

    Joined:
    Aug 7, 2003
    Location:
    Kansas City
    #10
    There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.
     
  11. macrumors 68000

    ZildjianKX

    Joined:
    May 18, 2003
    #11
    That's exactly what I was going to post... with Pepsi, they don't need another ad.
     
  12. macrumors member

    Joined:
    Nov 5, 2003
    Location:
    LA
    #12
    good. it would be cool, but i think it would be a big waste of money that could be spent on R&D or other more numerous advertisements that would be cheaper and reach a larger audiance.
     
  13. macrumors 6502a

    Joined:
    Feb 27, 2003
    Location:
    PRK
    #13
    Save the money.
    Spend it on developing more insanely great products.

    $2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even.
     
  14. macrumors 6502a

    Joined:
    Jan 5, 2003
    Location:
    Seattle,WA
    #14
    Jeez, how is anyone going to find out what an iPod is? ;)

    Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that.
     
  15. Moderator emeritus

    sushi

    Joined:
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    #15
    Uh, no. They would need to sell many more PowerMac G5s just to break even.

    Remember there are costs associated with manufacturing the PowerMac G5.

    Sushi
     
  16. macrumors G5

    nagromme

    Joined:
    May 2, 2002
    #16
    Who cares about one TV show? It's of historical interest, but putting the same money into many MORE ads in a variety of other time slots seems to make sense to most advertisers.

    And this has nothing to do with any new products or the lack thereof. Apple can introduce new products any time, without an Expo OR a Superbowl ad.

    Besides, Apple may get indirect advertising from Pepsi.
     
  17. macrumors 65816

    Photorun

    Joined:
    Sep 1, 2003
    Location:
    NYC
    #17
    I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!
     
  18. macrumors member

    Joined:
    Jul 9, 2002
    #18
    So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.
     
  19. macrumors 68000

    crees!

    Joined:
    Jun 14, 2003
    Location:
    MD/VA/DC
    #19
    That's what the Pepsi promotion for iTunes is for. iTunes is synominous with iPods and vice versa. I'm not sure how it all works but I wouldn't be surprised if Apple and Pepsi somehow split the advertising cost.
     
  20. macrumors 6502a

    Joined:
    May 21, 2003
    #20
    Nice, Photorun, that was going to be my smart-assed comment. :D
     
  21. macrumors 6502a

    Jerry Spoon

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    Location:
    Historic St. Charles
    #21
    I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good.
    Although I think they could do a cool iPod mini commercial. Maybe people will look beyond the price if the commercial is good.
     
  22. macrumors 68000

    varmit

    Joined:
    Aug 5, 2003
    #22
    They will do it

    If they don't, everyone that loves the mac will be very disapointed in Apple. Who cares about pepsi's ad, we want an Apple exclusive ad, something that will get people thinking, like they thought in 1984.

    Do it Apple!

    I want to have something to cheer about.
     
  23. macrumors member

    Joined:
    Jan 31, 2003
    Location:
    L.A.
    #23
    that is a good idea. and not to mention that since apple is now a debt free company, that would be a nice additional tax write off with good positive exposure.
     
  24. macrumors 68000

    Freg3000

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    Sep 22, 2002
    Location:
    New York
    #24
    Refresh my memory please....what Ad did Apple run? I wasn't on the Mac Scene back then. :D
     
  25. macrumors member

    Joined:
    May 10, 2002
    Location:
    Brooklyn, NYC
    #25
    Even assuming you have the correct cost to Apple per eMac, your math is wrong. 4500 eMacs / 50 per lab = 90 labs, not 900. Or, 900 labs of 5 eMacs each.

    Regardless it would be a nice gesture, but don't count on it.
     

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