OBEY

Discussion in 'Community' started by neildmitchell, Jun 19, 2005.

  1. neildmitchell macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #1
    Ive seen the images, but didnt know there was a website.
    OBEY Website

    The OBEY logo has even made it onto Family Guy
    [​IMG]

    Watch the clip

    The OBEY sticker campaign can be explained as an experiment in Phenomenology. Heidegger describes Phenomenology as "the process of letting things manifest themselves." Phenomenology attempts to enable people to see clearly something that is right before their eyes but obscured; things that are so taken for granted that they are muted by abstract observation.

    The FIRST AIM OF PHENOMENOLOGY is to reawaken a sense of wonder about one's environment. The OBEY sticker attempts to stimulate curiosity and bring people to question both the sticker and their relationship with their surroundings. Because people are not used to seeing advertisements or propaganda for which the product or motive is not obvious, frequent and novel encounters with the sticker provoke thought and possible frustration, nevertheless revitalizing the viewer's perception and attention to detail. The sticker has no meaning but exists only to cause people to react, to contemplate and search for meaning in the sticker. Because OBEY has no actual meaning, the various reactions and interpretations of those who view it reflect their personality and the nature of their sensibilities.

    Many people who are familiar with the sticker find the image itself amusing, recognizing it as nonsensical, and are able to derive straightforward visual pleasure without burdening themselves with an explanation. The PARANOID OR CONSERVATIVE VIEWER however may be confused by the sticker's persistent presence and condemn it as an underground cult with subversive intentions. Many stickers have been peeled down by people who were annoyed by them, considering them an eye sore and an act of petty vandalism, which is ironic considering the number of commercial graphic images everyone in American society is assaulted with daily.

    Another phenomenon the sticker has brought to light is the trendy and CONSPICUOUSLY CONSUMPTIVE nature of many members of society. For those who have been surrounded by the sticker, its familiarity and cultural resonance is comforting and owning a sticker provides a souvenir or keepsake, a memento. People have often demanded the sticker merely because they have seen it everywhere and possessing a sticker provides a sense of belonging. The Giant sticker seems mostly to be embraced by those who are (or at least want to seem to be) rebellious. Even though these people may not know the meaning of the sticker, they enjoy its slightly disruptive underground quality and wish to contribute to the furthering of its humorous and absurd presence which seems to somehow be antiestablishment/societal convention. Giant stickers are both embraced and rejected, the reason behind which, upon examination reflects the psyche of the viewer. Whether the reaction be positive or negative, the stickers existence is worthy as long as it causes people to consider the details and meanings of their surroundings. In the name of fun and observation.

    Shepard Fairey, 1990
     
  2. crowndiva macrumors newbie

    Joined:
    May 26, 2005
    #2
    I saw that Family Guy, very funny.
    Cool Site

    Does anyone know what has happened to stickernation.net :confused:
    Directory Listing Denied
    This Virtual Directory does not allow contents to be listed.
     
  3. neildmitchell thread starter macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #3
    Dunno? I uploaded a picture of a sticker "DISOBEY" that I found on a sign near SFMOMA about a year ago, havent been back since.
     
  4. Jaffa Cake macrumors Core

    Jaffa Cake

    Joined:
    Aug 1, 2004
    Location:
    The City of Culture, Englandshire
    #4
    I had a dig through my back issues of Creative Review last night after reading the OP, sure that I'd read an article about this in there. Sure enough, they covered it back in 1997. I only wish my memory was as good in other, more important areas...

    So, the guy's been doing this for 15 years now? You've got to admire his staying power.
     
  5. neildmitchell thread starter macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #5
    Sigh... I hope to have staying power one day
     
  6. Jaffa Cake macrumors Core

    Jaffa Cake

    Joined:
    Aug 1, 2004
    Location:
    The City of Culture, Englandshire
    #6
    I get a lot of spam emails that promise to help with problems like this. I can forward you some on, if you like. ;)
     
  7. neildmitchell thread starter macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #7
    LOL, thats ok :rolleyes:
     
  8. jayscheuerle macrumors 68020

    jayscheuerle

    #8
    I remember reading that this image was based on the Wrestler "Andre the Giant" from back in the 70s. He was in "Princess Bride" as well...
     
  9. billyergs macrumors member

    Joined:
    Feb 16, 2005
    Location:
    CT
    #9
    That's correct. I actually have one of Shepard Fairey's original "Andre the giant has a posse" stickers from around 1992. If this type of art is appealing do some lookups on Cost & Revs from manhattan.
     
  10. FoxyKaye macrumors 68000

    FoxyKaye

    Joined:
    Jan 23, 2004
    Location:
    San Francisco, Terre d'Ange, Bas Lag, Gallifrey
    #10
    I worked with someone who knew Shephard Fairey - bought a really beautiful signed "OBEY Propaganda Industries" silkscreen poster that was part of a series he did a few years ago for hella cheap. It's up in my office... :D
     
  11. obeygiant macrumors 68040

    obeygiant

    Joined:
    Jan 14, 2002
    Location:
    totally cool
    #11
    i feel obligated to post in this thread.

    i actually do some writing for a sticker magazine call peelzine
    you all should check it out. I think its very cool.

    http://www.peelzine.com


    also one group that is up there with obeygiant
    is the london police. They are almost as recognizable.

    http://www.thelondonpolice.com/
     
  12. Xtremehkr macrumors 68000

    Xtremehkr

    Joined:
    Jul 4, 2004
    #12
    One of my favorite artists.

    Some of his artwork is on display with the Beauiful Losers exhibit which is making its way around the country. You can see some of it here.
     
  13. neildmitchell thread starter macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #13
    That would of been cool to see while i was in SF. Its only two blocks from my school
     
  14. neildmitchell thread starter macrumors 6502a

    neildmitchell

    Joined:
    May 21, 2005
    #14
    Very cool links, thanks
     

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