Ive never been a big believer in putting TV shows (or movies for that matter) on my ipod. I do like having them on my laptop. In fact, I prefer to watch TV on my computer (despite having a nice HDTV) Well, MS is showing their stuff (as expected) http://news.moneycentral.msn.com/ticker/article.asp?Feed=AP&Date=20061106&ID=6172329&Symbol=US:AAPL now, the question becomes: what's better? Buying TV shows on a TV (through xbox marketplace) or buying TV shows on your computer? Now remember, Im NOT asking you to answer this with your geek hat on. Answer this from what you think the VAST MAJORITY of people in the US woudl want to do... By the way, you will be able to buy FULL HD CONTENT...yeah baby! Im sooo glad I held back my prejudice and bought one of these 399 dollar little gems. This officially KILLS the iTV...and yes, that's 1080p (when available)...thank you Microsoft. iTV vs. xbox 360...no contest...same price, but about a million reasons to purchase the 360 over the iTV ... oh, except "blind devotion"