Orbitz Presenting More Expensive Hotels to Mac Users

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 25, 2012.

  1. macrumors bot

    MacRumors

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    Apr 12, 2001
    #1
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    Travel shopping site Orbitz is offering more expensive hotels to Mac users because the company found Mac users prefer more luxurious rooms, reports the Wall Street Journal.

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    Orbitz noted that it was is not showing different prices for the same room to different users, but was presenting pricier hotels more prominently to Mac users than those using Windows. Users can rank hotel options by price and get the same listings no matter what platform they are using.
    The WSJ goes on to note that the average household income for adult owners of Macs is $98,560, according to Forrester Research, versus $74,452 for a PC owner. The paper also says that some high-end hotels see bookings from Mac users hugely out of proportion with their user share on Orbitz.

    The targeting efforts are part of Orbitz's "predictive analytics" efforts -- using gathered data to offer more tailored results to shoppers in order to generate more revenue.

    Article Link: Orbitz Presenting More Expensive Hotels to Mac Users
     
  2. macrumors 6502a

    BrownManUPS

    Joined:
    Jul 30, 2007
    Location:
    Austin, TX
    #2
    And yet people whine when an app is more than 99 cents. :rolleyes:
     
  3. macrumors member

    Joined:
    Mar 5, 2012
    Location:
    Mankato, Minnesota
    #3
    Very interesting. Wondering how the community (Mac and pc) Will respond to this:rolleyes:
     
  4. macrumors 68020

    pgiguere1

    Joined:
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    Location:
    Montreal, Canada
    #4
    This makes the front page?
     
  5. macrumors 601

    goobot

    Joined:
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    long island NY
    #5
    Usually 10 year olds who use/got their devices from their parents.
     
  6. macrumors G4

    Small White Car

    Joined:
    Aug 29, 2006
    Location:
    Washington DC
    #6
    No problem here.

    This sounds a lot like Apple going from 16 GB / 32 GB iPhones to offering 16/32/64.

    Adding something extra at the top never hurt anyone. It's not like they're not showing the us the cheaper options.
     
  7. macrumors 65816

    Joined:
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    Location:
    los angeles
    #7
    Not really surprising but PC fanboys will figure out a way to spin this to mean Apple users are all terrible people.
     
  8. macrumors 6502a

    donga

    Joined:
    May 16, 2005
    Location:
    AZ
    #8
    Isn't this like page two stuff?
     
  9. macrumors 68000

    ghsNick

    Joined:
    May 25, 2010
    #9
    *Note To Self*

    If I ever shop on Orbitz (since I never do) do it from a PC...lol.
     
  10. macrumors 6502

    sshambles

    Joined:
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    Location:
    Australia
    #10
    Page 2 please.
     
  11. macrumors 68020

    Joined:
    Apr 2, 2008
    Location:
    LongIsland/NYC
    #11
    Duhh. We get moneyyyy.
     
  12. macrumors 6502

    Joined:
    Feb 26, 2011
    Location:
    Oklahoma
    #12
    It's alright Orbitz. Since I just bought a rMBP, I'll be sleeping in my car for awhile anyway. :D
     
  13. macrumors 601

    Tilpots

    Joined:
    Apr 19, 2006
    Location:
    Carolina Beach, NC
    #13
    Sounds right to me. If a company sees blue people spending 20% more on their higher end offerings, show blue people higher end things more prominently.
     
  14. macrumors 65816

    Gemütlichkeit

    Joined:
    Nov 17, 2010
    #14
    kinda stupid really.

    but whatever
     
  15. macrumors 65816

    Fiveos22

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    Location:
    Chicago, IL
    #15
    Slow news day.
     
  16. macrumors 6502a

    Joined:
    Dec 24, 2011
    #16
    Based on the income they have on file I should have a PC then.
     
  17. macrumors newbie

    Joined:
    Sep 21, 2009
    #17
    It's because we're ****ing classy.
     
  18. macrumors 6502

    Joined:
    Dec 9, 2010
    #18
    If I log in on a Commodore 64, do I get a discount?
     
  19. macrumors 65816

    Joined:
    May 20, 2008
    #19
    Makes sense, Macs are luxury products after all...
     
  20. macrumors regular

    Joined:
    Apr 20, 2012
    #20
    I'm okay with being elitist.
     
  21. macrumors member

    Joined:
    Mar 19, 2009
    Location:
    Houston, TX
    #21
    That's computerism.
     
  22. macrumors 68030

    Big-TDI-Guy

    Joined:
    Jan 11, 2007
    #22
    People who own Ferraris tend to have nicer than average homes too! We could be onto something here... ;)

    If only I could browse Orbitz with an Etch-A-Sketch...
     
  23. macrumors 604

    chrono1081

    Joined:
    Jan 26, 2008
    Location:
    Isla Nublar
    #23
    I'm never using Orbitz now. A room is a room. I don't want to be shown the higher priced stuff just because I'm on a Mac.

    I'd rather spend my money on fun things on my vacation not a hotel room.
     
  24. macrumors demi-god

    Shrink

    Joined:
    Feb 26, 2011
    Location:
    New England, USA
    #24
    The real problem is that after buying a couple of Apple devices there is no money left for anything more expensive than a Holiday Inn. :p:D
     
  25. macrumors 68030

    G51989

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    Feb 25, 2012
    Location:
    NYC NY/Pittsburgh PA
    #25
    No
     

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