Original 'Rainbow' Apple HQ Signs Up for Auction, Bidding Starts at $10,000

Discussion in 'Mac Blog Discussion' started by MacRumors, May 19, 2014.

  1. macrumors bot


    Apr 12, 2001

    The original "rainbow" Apple logo signs that were used at Apple's Cupertino, California headquarters are set to be auctioned off in June for somewhere between $10,000-$15,000, reports Design Taxi (via The Verge).

    The signs will be auctioned off by British auction house Bonhams, with the larger, 46 x 49 inch version made out of foam and the smaller, 33 x 36 inch version made out of fiberglass. According to the auction, both signs were given to a longtime Apple employee after their removal in 1997.

    (Image credit: Glassdoor via Logo Design Love) ​
    In use from 1977 to 1998, Apple's rainbow logo was designed by graphic artist Rob Janoff. According to Janoff, the logo was designed in two weeks after an examination of physical cross-sections and real apples, with the multi-colored stripe design personally approved by Steve Jobs. Appearing on every product from the Apple II to the Newton PDA, the rainbow logo was retired in favor of a monochrome version, which is still in use today.

    Article Link: Original 'Rainbow' Apple HQ Signs Up for Auction, Bidding Starts at $10,000
  2. macrumors 6502

    Eddy Munn

    Dec 27, 2008
  3. macrumors 6502a


    Apr 5, 2010
    One Infinite Loop, Cupertino CA
    Every time I see the classic logo a bit of my heart tugs and wishes apple still used it :) :apple:
  4. macrumors 603

    The Doctor11

    Dec 15, 2013
    New York
    I like the new apple logo a lot better. But I would love to have one of those amazing signs.
  5. macrumors 6502a


    Aug 5, 2007
    Slovenia (EU)
    Aaaahhh ... these are from the times, when the "company" still had some unspeakable Magic.


    Today its all just flat, corporate ...
  6. macrumors 6502a

    I WAS the one

    May 16, 2006
    i miss those days. I will sound like a fan boy but you need to accept that Steve Jobs was the only human being who knew how to control everyone opinions including costumers. he was a master mind.
  7. macrumors 604


    Nov 26, 2007
    The rainbow Apple was fun, but the monochrome one looks sexier. Imagine replacing the monochrome logos on their current products with the rainbow ones... They looked great on products that were made of plastic and dull colors like beige, but they wouldn't look as good on say, a white or black iPhone, I don't think.
  8. macrumors regular


    Jun 1, 2004
    Copenhagen, Denmark
    God I miss that colorful logo. The minimalism is starting to tire me. Everything just looks the same....

    Let's spruce it all up a bit :rolleyes:
  9. macrumors 68030


    Nov 23, 2011
    By 'unspeakable magic', I think you mean there wasn't any magic to speak of ... ;)
  10. macrumors 6502

    Sep 12, 2009
    Beaumont, CA
    I've got the original Samsung sign. Anyone want to buy it? ...Anyone? ...Anyone at all?

    :D (sorry)
  11. macrumors 68040


    Apr 18, 2011
    And cheaper to produce today. The cost of the old Apple logo (on every Mac) I believe was one of the reasons Jobs dumped it.
  12. macrumors 68040

    Sep 4, 2009
    There are several reasons why the six colors were dropped. One of the main reasons was Steve felt that the brand was tarnished during the Spindler and Amellio years. Thus, the logo was literally white washed. Getting rid of the six colors did make production cost lower but that was secondary.
  13. macrumors 68020

    Cuban Missles

    Dec 6, 2012
    My heart is in Camagüey, the rest in the USA
    I don't mean to be politically incorrect and hope not to offend anyone in anyway. However, when I see the old apple logo, it does remind me of the Gay Flag. It makes me wonder if there was any connection or if the color selection was just coincidental.


    I may be mistaken, but I also thought it had to do wth the Apple Records deal related to the name, logo, and music.
  14. macrumors 6502


    Feb 15, 2013
    Do you want the $10-15K sign or -

    a maxed out Mac Pro and 4K display?
  15. macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    Love the old logo. Have mine on my menu bar set as it on Mavericks. :D Even have that little inset.

    $10,000 though! :eek:
  16. macrumors 68040


    Apr 18, 2011
    I've never heard of that. But it sounds very plausible. And a very interesting reason to do it. I know the costs were a factor too. But that being a 2ndary (but also very important factor) is plausible as well.

    I didn't know those things you said. Thanks.
  17. macrumors newbie


    May 19, 2014
    Springfield, MO
    iPhone with classic logo

    here's what the classic logo would look like on the iPhone.

    Attached Files:

  18. macrumors 6502


    Jun 17, 2010
    Newcastle upon Tyne, England
    I like the theory that it is a tribute to Alan Turing, the guy who cracked the enigma code and was prosecuted and chemically castrated for being gay.
    I doubt it's true but I'd love it if it was...
  19. macrumors 6502

    Mar 31, 2004
    Washington, DC
    I think that looks really sharp, but it wouldn't look as good on a black or gold model.
  20. macrumors regular

    Aug 10, 2008
    Sorry to disappoint you but according to Wikipedia the Rainbow Flag was designed in 1978 while this article states that the Rainbow Apple was created in 1977.

    I guess they just loved rainbows in late '70's California.
  21. macrumors regular


    Dec 20, 2011
    Los Angeles
    you mean back when the company was on a decline heading towards bankruptcy?
  22. macrumors G4

    Chupa Chupa

    Jul 16, 2002
    I think you are romanticizing a bit and filtering out all the unmagical years the multicolored logo reigned on product -- when LC IIIs, Performas, and IIVXs roamed the land. Most of the "magic" happened when Steve Jobs returned in '97. Even Steve Jobs recognized the multicolored logo was passé. The all-while logo was symbolic for a new era.

    And if Apple wasn't anything but "corporate" during the Scully, Spindler, Ameilio years I don't know what the meaning of the word means. Those guys didn't really understand what made Apple Apple and ran the company like it was selling widget. They collectively ran the company into the ground.
  23. macrumors 68040

    Sep 4, 2009
    That was settled long before Steve came back to Apple. Also the "six colors" look started to look dated as there was a 70's retro fad in pop culture at the time. Many consider the updated logo a sign that Apple grew out of its corporate adolescence.
  24. macrumors 6502a

    Dec 2, 2013
    Yeah, that iPhone. So corporate.
  25. macrumors member

    Nov 8, 2010

    In terms of "investment" I'd rather have the signs. The MP and certainly the 4K display will only depreciate, drop in price and be replaced by something in about 6 months. Actually less for the 4k display.

    The signs, will probably continue to increase in value, it depends on what they finally sell for.

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