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Pepsi and iTunes Promotion
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I agree, why waste money one an ad that is already getting the name out. Apple has always been know for their low keynes.
I have the same game and have also seen that card.
Side #1 of Card
Question: "To whom did Steve Jobs say 'Do you want to make sugar water the rest of your life, or do you want to change the world?'"
Side #2 of Card
Answer: Steve Jobs
The card is completely wrong. I would also like to know who is doing the research for the answers.
Anyway, BOT.
Not sure if you've seen this...
http://images.thisislondon.co.uk/v2/news/pepsiPA160104_450x280.jpg
There's a pic from the pepsi ad campain with Enrique, Pink, Beyonce, and Britney. It looks like the all white music notes mine a throughback to the iPod.
http://images.thisislondon.co.uk/v2/news/pepsiPA160104_450x280.jpg
There's a pic from the pepsi ad campain with Enrique, Pink, Beyonce, and Britney. It looks like the all white music notes mine a throughback to the iPod.
Re: Not sure if you've seen this...
That's odd, the other pics (supposedly) from the advert featured a gladiator theme.
Another thing to note, is that Apple might not necessarily get any publicity from the Pepsi advert, "Apple" or "iTunes" might not even get a mention!
That's odd, the other pics (supposedly) from the advert featured a gladiator theme.
Another thing to note, is that Apple might not necessarily get any publicity from the Pepsi advert, "Apple" or "iTunes" might not even get a mention!
Re: Re: Not sure if you've seen this...
C'mon! They have to do a cross promo thing... Apple's website already has Pepsi on there. Granted, the commercial will be MOSTLY about Pepsi, but they have to say something like "Buy Pepsi bottles and get free music downloads from the iTMS!"
Otherwise, Apple wouldn't be making such a big deal out of this. Also, the Apple page says adS in plural, so maybe that's why Apple isn't putting an ad in the superbowl... Pepsi's got them covered!
One can only hope.
C'mon! They have to do a cross promo thing... Apple's website already has Pepsi on there. Granted, the commercial will be MOSTLY about Pepsi, but they have to say something like "Buy Pepsi bottles and get free music downloads from the iTMS!"
Otherwise, Apple wouldn't be making such a big deal out of this. Also, the Apple page says adS in plural, so maybe that's why Apple isn't putting an ad in the superbowl... Pepsi's got them covered!
One can only hope.
Re: Re: Re: Not sure if you've seen this...
Not necessarily. They could just as easily say: "We're giving away 100 million songs! That's right. Just buy a bottle of Pepsi (etc).. check your cap, and you could be the winner of a free song download. See bottles for details" etc...
Apple will benefit from the songs Pepsi pays for, plus the additional iTMS users this brings in. We don't know (yet) if there's any obligation on Pepsi to also publicize Apple involvement in their adverts.
In fact, if you look at the number of companies re-branding music stores at the moment, I'd argue it's more likely Apple will scarcely get a mention.
Not necessarily. They could just as easily say: "We're giving away 100 million songs! That's right. Just buy a bottle of Pepsi (etc).. check your cap, and you could be the winner of a free song download. See bottles for details" etc...
Apple will benefit from the songs Pepsi pays for, plus the additional iTMS users this brings in. We don't know (yet) if there's any obligation on Pepsi to also publicize Apple involvement in their adverts.
In fact, if you look at the number of companies re-branding music stores at the moment, I'd argue it's more likely Apple will scarcely get a mention.
Rebranding a product is a completely different concept from a promotional campaign.
Trust me, you'll see "iTunes" mentioned in the Pepsi promotion. Let's get real here, if Pepsi won't be mentioning iTunes, how will people know where to download their free music?
The reason Pepsi is pumping so much into this promotion is because iTunes has 70% of the download market. Pepsi HAS to mention iTunes for the promotion to be effective.
Trust me, you'll see "iTunes" mentioned in the Pepsi promotion. Let's get real here, if Pepsi won't be mentioning iTunes, how will people know where to download their free music?
The reason Pepsi is pumping so much into this promotion is because iTunes has 70% of the download market. Pepsi HAS to mention iTunes for the promotion to be effective.
Not quite completely different. The purpose of the rebranded online music stores is to promote your brand/product/service by latching onto the demand for digital music.
The purpose of this Pepsi promotion is just the same.
It'll be mentioned quite clearly on the bottles how to redeem the coupons. Pepsi may or may not mention iTunes in the advert, but I can't see any reason they need to.
Certainly iTMS is the enabling technology/service that made the Pepsi deal possible. But still iTunes brand penetration is still tiny in comparison to Napster/Kazaa, or even good ol' fashioned CD purchases. At the moment, iTunes is just the biggest fish in a very, very small (but growing) pond.
If you read the advertising trade magazines you'll see that Apple & Pepsi will be featured prominently in the ads from Pepsi.
"Rebranding" refers to a product... and is done when you want to get additional customers whom you don't currently have. The Pepsi iTunes promotion is NOT rebranding.... There's Pepsi, there's iTunes... two brands. No rebranding.
We'll see soon enough come February 1st... this thread will pop back up and those freaking about there being no mention of Apple or iTunes will see it was wasted energy.
"Rebranding" refers to a product... and is done when you want to get additional customers whom you don't currently have. The Pepsi iTunes promotion is NOT rebranding.... There's Pepsi, there's iTunes... two brands. No rebranding.
We'll see soon enough come February 1st... this thread will pop back up and those freaking about there being no mention of Apple or iTunes will see it was wasted energy.
Which is exactly why I have already informed my friends who prefer Pepsi and do not use the iTMS to save me their bottle caps. I don't drink that much soda, and when I do, I really do prefer Coke (or the Dew!) but as long as they're going to get all those caps they won't be using....
I like the tea suggestion, too. Here's some Coke trivia I was recently emailed:
***
1. In many states (in the USA) the highway patrol carries two gallons of coke in the trunk to remove blood from the highway after a car accident.
2. You can put a T-bone steak in a bowl of coke and it will be gone in two days.
3. To clean a toilet: Pour a can of Coca-Cola into the toilet bowl and let the "real thing" sit for one hour, then flush clean. The citric acid in Coke removes stains from vitreous China.
4. To remove rust spots from chrome car bumpers: Rub the bumper with a crumpled-up piece of Reynolds Wrap aluminum foil dipped in Coca-Cola.
5. To clean corrosion from car battery terminals: Pour a can of Coca-Cola over the terminals to bubble away the corrosion.
6. To loosen a rusted bolt: Applying a cloth soaked in Coca-Cola to the rusted bolt for several minutes.
7. To bake a moist ham: Empty a can of Coca-Cola into the baking pan, wrap the ham in aluminum foil,and bake. Thirty minutes before the ham is finished, remove the foil, allowing the drippings to mix with the Coke for a sumptuous brown gravy.
8. To remove grease from clothes: Empty a can of coke into a load of greasy clothes, add detergent, and run through a regular cycle. The Coca-Cola will help loosen grease stains.
9. It will also clean road haze from your windshield. (Just don't get it on the paint; the Coke will eat it!)
For Your Info:
1. The active ingredient in Coke is phosphoric acid. Its pH is 2.8. It will dissolve a nail in about 4 days. Phosphoric acid also
leaches calcium from bones and is a major contributor to the rising increase in osteoporosis.
2. To carry Coca-Cola syrup (the concentrate) the commercial truck must use the Hazardous material place cards reserved for Highly corrosive materials.
3. The distributors of coke have been using it to clean the engines of their trucks for about 20 years!
***
Now, all that may or may not be accurate, but I do know for a fact that my friend at the Science Center says they put a chicken drumstick into a tub of Coke in the morning, and it's dissolved by the end of the day. And another friend of mine cleans her drains by pouring a liter of Coke down them. Makes you want to run right out for a nice refreshing soda, doesn't it?
Fun!!
Beware of tales from "Friends of friends".
The stuff above is pure urban myth as noted here: Urban Myths
Oh, although an iTunes download is only .99, the 20oz Pepsi / Sierra Mist bottles are around .99, too. So, odds are with 3 purchases you spend $3 and get a $4 value. Not a bad deal.
Looking forward to seeing the Pepsi-iTunes ads!
The stuff above is pure urban myth as noted here: Urban Myths
Oh, although an iTunes download is only .99, the 20oz Pepsi / Sierra Mist bottles are around .99, too. So, odds are with 3 purchases you spend $3 and get a $4 value. Not a bad deal.
Looking forward to seeing the Pepsi-iTunes ads!
Fair enough! I hadn't seen any mention of this.
Not trying to rehash this argument, but just to clarify: I didn't say Pepsi were re-branding. But, like other companies who actually are re-branding music services, their primary goal is to promote their own brand name; not the underlying technology, or anyone else's brand.
A good example of rebranding will be the iPod that is released under the HP label. Not sure what it will be called, but it won't be called "iPod".
Whatever it will be called it will be "rebranded".
It does all get rather confusing at times!
Whatever it will be called it will be "rebranded".
It does all get rather confusing at times!
The promotional bottles are out. iTunes gets prominent mention on the front of the bottle, and on the back where the promotion details are located the Apple logo is equal to the size of the Pepsi logo.
This is excellent exposure for Apple & iTunes. Will be interesting to see the Pepsi Super Bowl ads featuring the teens sued by RIAA which will air during the 1st, 2nd and 3rd quarters.
Pepsi iTunes Giveaway bottle label
This is excellent exposure for Apple & iTunes. Will be interesting to see the Pepsi Super Bowl ads featuring the teens sued by RIAA which will air during the 1st, 2nd and 3rd quarters.
Pepsi iTunes Giveaway bottle label