Pepsi/iTunes Superbowl Ad Details

Discussion in 'MacRumors News Discussion (archive)' started by MacRumors, Jan 23, 2004.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    USA Today offers details on the upcoming Pepsi/iTunes Superbowl ad campaign which will launch the 100 million iTunes song giveaway.

    The new ad campaign will feature 20 teens who were sued by the Recording Industry Association of America for illegal music downloads.

    Green Day is reported to have recorded a special version of "I Fought the Law" for the Pepsi ad. The ad will appear on Feb 1st during the Superbowl.
     
  2. macrumors newbie

    Joined:
    Oct 27, 2003
    Location:
    New england
    #2
    hehe awesome...I love marketing..
     
  3. Administrator emeritus

    Mudbug

    Joined:
    Jun 28, 2002
    Location:
    North Central Colorado
    #3
    hahahahahahahaha


    that's funny stuff. I can't wait - I've already started building up my pepsi tolerance.
     
  4. macrumors 6502a

    junior

    Joined:
    Mar 25, 2003
    #4
    Wow, Greenday used to be against iTunes. Greenday used to be totally against co-operating for TV ads.
    Now they've actually made a track specifically for this ad. Apple/Pepsi must be doing something right.
     
  5. macrumors 65816

    Photorun

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    Sep 1, 2003
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    NYC
    #5
    Green Day sold out a LLOOONNNGGGG time ago.
     
  6. macrumors regular

    Joined:
    Feb 19, 2002
    Location:
    Gothenburg, Sweden
    #6
    I fought the law .. and the law won?
    And.. I can now download stuff for free, but after I've purchased a sugared water. That's a new definition of free.

    Well.. I'm sure the ad will get people's attention, and that's what it's made to do.
     
  7. macrumors regular

    jcshas

    Joined:
    Oct 8, 2003
    #7
    LOL...now that's innovation at it's best! thanks apple.
     
  8. macrumors member

    Joined:
    Sep 16, 2003
    #8
    Yeah, Their offering a band that hasn't made much money lately a whole lot of money. They would’ve been stupid and starved if they hadn’t!
     
  9. macrumors regular

    TranceClubMusic

    Joined:
    Jan 7, 2004
    Location:
    Miami, FLorida
    #9
    Music Downloads

    Got Poison? :D
     
  10. macrumors member

    Joined:
    May 16, 2003
    Location:
    Reno, NV
    #10
    I believe that is what they call a "win-win" situation. I think this Pepsi/Apple thing is going to be HUGE.
     
  11. macrumors 6502

    FriarTuck

    Joined:
    May 26, 2003
    Location:
    Chicago area
    #11
    How long before the first newspaper article with some whiny knucklehead suing Apple and Pepsi after getting scammed with phony iTunes code numbers on eBay?

    This could be the biggest law & order media campaign since "Just say no." Nancy Reagan, we thank you for inspiring us.
     
  12. macrumors 6502a

    Trekkie

    Joined:
    Nov 13, 2002
    Location:
    Wake Forest, NC
    #12
    too bad I hate pepsi.

    but *that* is funny. Perfect commercial
     
  13. macrumors 6502a

    Jerry Spoon

    Joined:
    Jan 8, 2002
    Location:
    Historic St. Charles
    #13
    Ad looks like it will be really funny. Almost wish I hadn't read the teaser though. Those ads might be the best part of the Superbowl...no offense to any Patriots or Panthers fans. ;)
     
  14. macrumors 68000

    wPod

    Joined:
    Aug 19, 2003
    Location:
    Denver, CO
    #14
    any ideas of anything to mix with pepsi? a rum and coke just doesnt taste the same when it is a rum and pepsi.

    second time ive switched in two years, first from win-tel to mac, and soon from coke to pepsi. . . least while the giveaway is running!!!

    good ad though! good to see greenday is still. . . alive!
     
  15. macrumors 6502a

    Gizmotoy

    Joined:
    Nov 6, 2003
    #15


    I think Long Island's taste better with Pepsi. The extra sweetness of the Pepsi works to dull the Sour mix. Mmm, tasty.
     
  16. macrumors newbie

    Joined:
    Nov 14, 2003
    #16
    Ellen Feiss 2.0...?
     
  17. macrumors 6502

    Joined:
    Jun 23, 2003
    #17
    Too much football, not enough commercials

    You know, it's really irritating that they interrupt all the entertaining commercials with that silly football thing. Oh well. At least it gives me time to get more beer and chips before the commercials start again. :)
     
  18. macrumors member

    Joined:
    Sep 16, 2003
    #18
    What can Pepsi haters do in order to get an itunes code number?

    1. Force your children to drink that crap and keep the cap.
    2. Walk into a bodega and steal the caps off the bottles.
    3. See if they have one of those "No Purchase Necessary Disclosers" and mail away for one.
     
  19. macrumors newbie

    Joined:
    Mar 17, 2003
    Location:
    Iowa - USA
    #19
    Yes, difinitely long island ice tea.... Much better with Pepsi. And I agree that rum+pepsi=bad.
     
  20. macrumors regular

    Joined:
    Aug 7, 2003
    Location:
    Kansas City
    #20
    Hahaha! Great angle. It reminds me of the way The Simpsons constantly poke fun of FOX programming and Rupert Murdoch. Take that RIAA ^_^ You just know there is going to be alot of editorializing (as long as they talk about apple it will be good) about these commercials and unless there is some bombshell dropped by another company they will likely be the hit of the Superbowl. The editorializing will get irritating eventually. I can read it now "Edgy Pepsi/Apple Giveway Ad A Winner...But Sad Legal Battle Is Hotbutton Blah Blah Blah"

    Bill O'Reilly "Blah Blah Blah values encourages kids to do legal thing blah blah blah underlies the blah blah isn't this just exploiting blah blah blah everything is wrong with younger people blah blah blah blah i don't know what i'm talking about but easily swayed people take my word as golden blah blah blah".
     
  21. macrumors 6502a

    Joined:
    Oct 23, 2002
    #21
    Good stuff! I agree with the above, this thing is going to be HUGE!

    By itself, Pepsi and Apple both have good commercials... together they should be quite the team!:D
     
  22. macrumors 6502

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    Feb 18, 2002
    Location:
    Haiti/NYC
    #22
    i wish i wouldn't have read that...i would have liked the suspense...sounds like a fantastic ad (from a person who deals with advertising professionally)...

    of course...i won't step foot in the states until long after this thing is over...boohoo...v
     
  23. macrumors 6502a

    bpd115

    Joined:
    Feb 4, 2003
    Location:
    Pennsylvania
    #23
    I love the ad...

    and may I add (rimshot)

    FINALLY A NEW MACRUMORS Posting!


    Things have been quiet in Apple Land......too quiet.....
     
  24. macrumors 6502a

    paulypants

    Joined:
    Jun 17, 2003
    Location:
    Buffalo, NY
    #24
    ugh greenday--they suck so bad
    I have no interest in watching the ad
    maybe I'll just turn the sound down
    so I can continue to use my ears
    the rest of my life
     
  25. macrumors newbie

    Joined:
    Jan 15, 2004
    #25
    You could always drink Sierra Mist

    If you don't like pepsi per se just drink Sierra Mist. The bottles will have the codes also.
     

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