Phil Schiller Defends iPad Mini Pricing Decision

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 24, 2012.

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  1. macrumors bot

    MacRumors

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    With pricing on Apple's new iPad mini starting at $329, some observers were disappointed that the company was unwilling or unable to launch the device at closer to $249 or even $299. With competing 7-inch Android tablets selling for closer to $199, some have felt that Apple has left too much of a pricing gap when consumers weigh their tablets purchasing decisions.

    [​IMG]
    Reuters reports, however, that Apple marketing chief Phil Schiller was quick to defend the iPad mini's pricing yesterday based on what the company has seen with the full-size iPad.
    Several of Apple's tablet competitors, including Amazon and Google, are selling their products roughly at cost, preferring to make money on content, advertising, or other means associated with usage of their tablets. Apple, however, employs the opposite strategy in focusing on the hardware as its primary profit generator, making it difficult to match competitors on price. Still, many had hoped that Apple would be able to come a bit closer to its competitors' pricing.

    Article Link: Phil Schiller Defends iPad Mini Pricing Decision
     
  2. macrumors 68040

    Orlandoech

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    #2
    I for one think its a rip off, $249 to $299 TOPS. Thanks to the overpriced, in sufficient hardware, especially resolution it made my buying the Kindle Fire HD that much easier.
     
  3. macrumors 65816

    yoak

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    Oslo, Norway
    #3
    No need to price it lower when they are going to sell more than they can make anyway
     
  4. macrumors demi-god

    GeekLawyer

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    #4
    The price is fair. It's the lowest entry price for a new iPad.

    Apple doesn't race to the bottom on price. They're in business to make money. (And some pretty amazing products.)
     
  5. macrumors regular

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    #5
    Not worth it yet. Too high for what you are, or better yet, not getting (faster processor, retina, gps).
     
  6. macrumors 68030

    haruhiko

    Joined:
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    #6
    Apple for sure won't join the race to the bottom but I do think that they will release a much better iPad mini in less than a year.
     
  7. macrumors G3

    mattopotamus

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    #7
    agreed. It is already out-dated with the technology inside as well.
     
  8. macrumors 603

    Oletros

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    #8
    Shocking!!!

    The person respnsible of the price defends it
     
  9. macrumors 6502a

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    #9
    And Apple should sell it at cost why? Apple are in it to make a profit.
     
  10. macrumors 6502

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    #10
    Was going to buy this anyways as money is not a problem for me. However I do think they could have made a little cheaper they could've dominated the smaller tablet market even at 275
     
  11. macrumors 6502a

    Joined:
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    #11
    Unfortunately, this is true. As much as we b1tch and moan, they will come back in January saying this was the "best selling iPad ever" (and it probably will be).

    So, no reason for them to undercut themselves. More $$ for the shareholders, I guess.
     
  12. macrumors 6502a

    super tomtendo

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    Florida
    #12
    Stop talking about hardware people. This iPad is far superior when it comes to quality compared to anything else out there. AND, nothing is even remotely close to the app store ecosystem; that alone is with an extra 30-100 IMO.
     
  13. macrumors 6502a

    Joined:
    Jun 26, 2003
    #13
    If $329 was all the cheaper Apple wanted to get with their iPad line, why didn't they just lower the price of the aging iPad 2 by $70? It's absurd to me that $70 is all that separates the iPad 2 from the iPad Mini.
     
  14. macrumors 6502

    TimUSCA

    Joined:
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    Location:
    Aiken, SC
    #14
    Yeah, screw all the amazing apps you'd actually USE that screen for and go have fun with the Kindle Fire.

    The two don't even compare, and Apple knows it. THAT'S why it's $329.
     
  15. macrumors regular

    Vol7ron

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    Derry, NH
    #15
    I think that if they had done 299, it would have been perfect. However that is just my opinion. I am sure that Apple will be churning these suckers out like crazy for the holidays...
     
  16. macrumors newbie

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    #16
    Quit. Whining. About. The price.

    It's the best device in its category. They can't undercut their iPod Touch market.
     
  17. macrumors 65816

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    #17
    Not a fan of the pricing, but that's how apple rolls and I've been fine with it sooo far haha
     
  18. macrumors 68000

    student_trap

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    'Ol Smokey, UK
    #18
    I don't have a problem with the pricing
     
  19. macrumors member

    Joined:
    Jul 28, 2008
    #19
    What frustrates me is that, not only iPad mini is expensive in EU, bot what's worse the new iPad 4 is _dearer_ than iPad 3 was! iPad 3 was €479, with iPad 4 being €509...

    With no alternative (but iPad mini...)
     
  20. macrumors regular

    Joined:
    Sep 29, 2011
    #20
    Apple is charging a premium price for a product stuffed with old technology.

    Seriously, a dumb move by Apple. I agree that they shouldn't sell at cost (like Amazon and Google), but Apple had a unique opportunity to effectively close the door on its competitors and it chose not to.
     
  21. macrumors regular

    FFArchitect

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    #21
    It only qualifies as a ripoff if money exchanges hands. Otherwise, no one is being ripped-off.
     
  22. macrumors 6502a

    skeep5

    Joined:
    Mar 16, 2006
    Location:
    AZ
    #22
    Well let's keep our fingers crossed that the iPad super mini will be $49, with a 4" diagonal screen, built in phone, oh wait... :rolleyes::apple:

    Seriously though, its a fair price for the quality of product and the quality of apps you can get for it.
     
  23. macrumors 6502

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    Europe
    #23
    Nexus 7 - higher ppi, NFC, more RAM, quadcore, GPS, $100 less expensive...
     
  24. macrumors 6502a

    Joined:
    Jun 15, 2010
    #24
    Apple hardware always commands a premium price so why does he need to defend it? I'm sure most people by now know apple's hardware is more expensive so what is there to defend?
     
  25. macrumors 68020

    applesith

    Joined:
    Jun 11, 2007
    #25
    Apple doesn't compete on price.
     
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