PowerMac G5 'Fastest Computer' TV Advert Banned in UK

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Nov 10, 2003.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors 603

    Dont Hurt Me

    Dec 21, 2002
    Yahooville S.C.
    I think we know that this statement from apple is smoke and mirrors, the dual G5 is faster in some stuff and not as fast in others,now if they had a dual 2.5 g5 right now then this statement would be true,the single G5s are not as fast a P4 3 gig so apple still has some work to do if it wants to beat its chest.
  3. macrumors 6502a


    Sep 3, 2002
    Ladera Ranch, CA
    what a stupid reason for banning the commercial....

    drinking Bud doesn't make beautiful women jump into a pool and tear each others clothes off.....

    or does it......
  4. macrumors regular

    Jul 25, 2002
    Above the 49th
    Good, in a way

    Frankly, I'm glad someone called Apple out on this.
  5. macrumors G3


    Mar 20, 2003
    San Francisco
    This seems silly to me. I guess that living in America, I just accept that any claim I hear in a commercial advertisement needs to be taken with a grain of salt.
  6. macrumors newbie

    May 1, 2002
    Raleigh, NC
    Oh well...

    The article does mention "Computer giant Apple..." so that is nice!
  7. macrumors regular

    Jun 6, 2002
    wow...that's funny...and SO British i think

    i acually laughed out loud when i read the bit about the G5 being only "Generally as fast as its competitors."

    there's a whole monty python sketch developing in my mind now about why the commercial has to be banned.
  8. macrumors member

    Jul 1, 2003

    Sounds to me like Apple is just going to have to deliver faster computers in the near future so there's no question in anyones mind. :)
  9. macrumors member

    Feb 19, 2002
    San Francisco, CA
  10. macrumors member

    Sep 4, 2003

    I think that the Brits are little to strict in what they allow in their add claims . This is like energizer claiming the best battery position vs duracel. It depends on how you test. I thought Apples tests showed enough data to permit the claim to be made.
    I think the PC weanies complained:mad:
  11. macrumors regular

    Jun 10, 2002
    Cirencester, UK
    Can I just say as UK person, the ITC stink? Ads are not statements of fact they are marketing tools.

    I may get them to ban M&M ads on the grounds I've never seen one speak!

    ITC Website
  12. macrumors 6502

    Feb 6, 2003
    London UK
    As a longtime Apple user lusting after a G5, I'm glad about us Brits calling Apple on this one.
    Advertisers get away with too much in my view - if you make a claim then you have to be able to clearly substantiate it or should withdraw.
    TV is full of enough c**p already without Apple and their advertisers adding to it!
  13. macrumors 6502a


    Nov 3, 2001
    Indianapolis, IN
    I think an interesting response from Apple, such as simply not selling G5's to anyone in the UK, would be a good test of the computer-buying public's feelings towards rulings like this.
  14. macrumors regular

    Oct 25, 2003
    what difference does it make? apple will shoot another ad for the uk (and possibly the rest of the world). so, maybe we´ll get to see another cool ad soon. that guy being blasted through the house has gotten a bit old now, hasn´t it? ;)
  15. macrumors P6


    Jun 4, 2003
    Although I think this is a bit silly and over the top, I am glad that people are calling Apple on this one. To put it simply, the G5 is NOT the world's fastest personal computer. Is it still an amazing and super-fast machine? Yes, of course it is. But the latest P4s/Xeons, along with those amazing AMD Opterons, seem to edge the G5s out. And I say good for them. I think lots of Mac fanatics seem to think that Apple has to be the absolute best at everything and no matter what, Macs are always superior in every way to PCs - I think this is naive. I love Macs just as much as the next guy, but I realize that facts are facts.

    Competition is good, and since there are faster systems out there than the current G5s, Apple will just have to step up to the plate and update the G5s (hopefully @ MWSF in January) to refelct this. After all, these G5s are now 6 months old, which is an eternity in the computer universe. ;)

    Just my $0.02...
  16. macrumors member

    Jun 20, 2003
    Worthing, UK
  17. macrumors member

    Nov 10, 2003
    So... BMW's "Ultimate Driving Machine" ads aren't shown there either? I certainly hope not!

  18. macrumors 6502

    Mar 20, 2003
    Central NY
    I've been to the UK, and have seen their smiles. I really think that they need to pool their efforts in a more productive way, and worry about other things.
  19. macrumors 65816


    Nov 9, 2002
    East Bay, CA
    Which would be great for revenues and market penetration....

  20. macrumors 6502a


    Jan 19, 2002
    I'd have to add it is an annoying commercial after seeing it on every other commercial break. Good placement of the ads, but they need a good ad to put there. This one just doesn't get the point across.

    Apple just needs to advertise OS X. That is the whole selling point! Having a computer that can run it as good as a g5 is great, but advertising OS X would be throwing an ad at anyone that may be a future customer. pro or consumer.
  21. macrumors 603


    Sep 6, 2002
    Houston, TX
    this strikes me as the kind of anti-competition that sails far beyond socialism and communism (note: i'm not insulting these political views) into abject childishness.

    they'd better roundly PROVE that it's false advertising before they pull crap like this. as it is, they sound like babyish PC junkies with a sore ego. humph!
  22. macrumors 6502a

    Sep 16, 2003
    Akron, OH
    The commerical is what, 3-4 months old? I mean, this was based on 3 month old results, NOT the latest processors, and not on the new AMDs and Pentium Processors. I can agree with the statements, IF THIS WAS JUNE. It's not, it's November.
  23. macrumors 68020

    Jul 4, 2002
    Muncie, Indiana
    Rubbish. If you don't let Apple claim that, nobody can claim it. Let's suppose some rich guy has a personal Cray. That's his personal computer.

    If the Brits check all ads this carefully, no ads will be permitted at all. They're being selective - this is PC trolls at work.
  24. macrumors 68020


    May 9, 2001
    If you take a BMW in some part of my city, it may be your Ultimate Driving Machine experience before you get kidnaped and stolen. No the same thing with other brands of cars.
  25. macrumors regular

    Jan 2, 2003
    Brighton, UK
    Lay off the Brits

    In the UK, and in the EU, there are strict rules about claims made in ads. A claim like "The G5 leaves others behind" would be acceptable but "the fastest PC on the planet" would not, because the former is sales talk, the latter is a claim. You can't disprove the former, you can disprove the latter. And you just open yourself up to be disproved. Rightly so.

    People believe advertising, and should not be misled. Apple were stupid for making the claim in the way they did, when it would have been cheaper and less controversial to say something far more general.
    Cheaper, because this judgement will be reported in all the IT magazines and all Apple's attempts to sell into the business market have just been undone. Very, very stupid.

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