Printing a PSD file from Illustrator

[switters]

I created this letterhead in Photoshop. The client needs to transfer it to Illustrator to print it. When he does, the quality degrades.

The original PhotoShop file prints fine (300 dpi), when exported into Illustraor as a PSD or TIFF file the edges of the fonts and artwork created in Photoshop are jagged.


Why is that??

Thanks a lot.

 

[Blue Velvet]

Rasterised artwork that includes type and other graphic elements should be at a minimum of 600ppi... 1200ppi preferred.

300ppi is fine for photographs, but produce type at that resolution and it's going to look nasty.

What's more, taking what you have and increasing the resolution will not fix things unless you still have the vector layers intact.

To be honest, you're using the wrong tool for this. Best to do it in InDesign or Quark or even Illustrator to start with.

 

[zarathustra]

I would recommend re-creating the art in Illustrator - at least the type.

There is no excuse for using photoshop for a letterhead. If you have photographic elements in you letterhead, place those images alone, but don't do type, lines, solid shapes, etc. in photoshop.

Your trouble also might be that your transparency flattener settings are set to low or medium.

Whenever you place a photoshop file and send to print, check the Transparency Flattener settings, especially if there is any illustrator element placed on top of it.

 

[beatle888]

if the text layers are still editable in photoshop and you didnt rasterize them...simply save the file as a photoshop eps and when the dialog box pops up with the option to include vector data..."check" that option then reimport to illustrator.