(Product) RED Thanks Apple for Contributions Totaling $75 Million, Explains Recent Comments From Bono

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 25, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple's (Product) RED contributions towards the fight against AIDS now total $75 million, according to a blog post on the (RED) website. The post, which thanks Apple for its generous contributions, notes that the company is (Product) RED's biggest partner.

    (RED) also addresses commentary from U2 frontman Bono, who leads the charity. At the Cannes Lions festival earlier this week, Bono and Apple design chief Jony Ive gave an interview where Bono commented on Apple's reluctance to use heavy (RED) branding, calling it "modesty run amok."

    [​IMG]
    According to the (RED) blog post, Bono was simply teasing Ive and Apple about its reluctance to "take credit for its charitable work," going on to say that his humor was taken out of context and confirming that both Bono and (RED) are "so grateful" to Steve Jobs, Tim Cook, Jony Ive, and the rest of Apple's employees
    According to The Loop's Shawn King, Apple may be planning to increase support for (RED) in the coming months. Following Bono's interview, King posted the following: "Great to see Bono calling Apple out on their "understated" approach to this issue. But you'll see that change within six months," clarifying in the comments that Apple will boost exposure for (RED).

    It is unclear how Apple will boost exposure, but in the past, the company has released several different (RED) branded products, including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and more, with a portion of the purchase price going directly to the charity. It has also decorated its Apple retail locations with red logos for World AIDS day and last year, Ive teamed up with designer Marc Newson to create a range of one-of-a-kind products that were auctioned off by Sotheby's, with the proceeds going to (RED).

    In total, with all of its partners, which includes Apple, Starbucks, Coca-Cola, and others, (Product) RED has raised more than $250 million to fight AIDS since it was founded in 2006.

    Article Link: (Product) RED Thanks Apple for Contributions Totaling $75 Million, Explains Recent Comments From Bono
     
  2. macrumors regular

    joshwenke

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    Those things Bono said were very uncalled for... considering Apple is Red's biggest supporter. Glad this was sorted out.
     
  3. macrumors 6502

    FakeWozniak

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    I would quote a U2 lyric about back-peddling, but I don't think they ever sang about that. :)
     
  4. macrumors 65816

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    Lol, Tapatalk cuts off the title after $75...
     
  5. macrumors 68000

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    And that's why folks we hear all the facts before making an ass-sumption
     
  6. Menopause, Jun 25, 2014
    Last edited: Jun 25, 2014

    macrumors 6502

    Menopause

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    "Explains". More like damage control. Here's the simple truth: Bono is proud, ungrateful and arrogant. If I were him I'd be at the least obliged if Apple made me even 75 cents.
     
  7. macrumors member

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    ...

    Sounds like PR damage limitation more than anything.
     
  8. macrumors 68000

    AngerDanger

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    Yes, it's just like the childhood rhyme: when you assume, you make an ass out of Bono.
     
  9. macrumors 6502

    ck2875

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    #9
    When it's time to recycle images in articles, here's a newer image with iPad Air and iPhone 5s:

    [​IMG]
     
  10. macrumors 6502

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    Kudos to Apple. I wonder why you never hear about charity programs from Samsung, Google, Microsoft, etc....
     
  11. macrumors regular

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    #11
    "Apple may be planning to increase support for (RED) in the coming months"

    Red Mac Pro anyone? :p
     
  12. macrumors newbie

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    #12
    Lighten up people, Bono was just kidding.

    They responded because some news outlets took his comments too seriously and they love controversy and friction.
     
  13. macrumors 6502

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    Still why go on about a how bad Apple are on a interview with someone who doesn't realy so interviews - it damaged apple reputation as people now see apple for not doing enough and that they whine too much, this could also damage (RED) sales and reduce companies that want to be involved!
     
  14. macrumors 6502a

    Lucky736

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    Just like I said in the other thread. Now that the mouse wants another cookie and then some milk, all of a sudden it behaves. Way to go Bone-head-o.
     
  15. macrumors 601

    HobeSoundDarryl

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    #15
  16. macrumors 6502a

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    #16
    I still want to see what RED produces for all the money donated. There have been questions in the past that they are ineffective.
     
  17. macrumors 6502a

    Lucky736

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    #17
  18. macrumors 6502a

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  19. macrumors 68000

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    #19
    Where did Bill Gates get all his money?
     
  20. macrumors 6502

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    #20
    Bill Gates definitely gives away a lot of money. I meant on a corporate level, Microsoft, Google, Samsung, etc. don't seem to donate as much to charity. Obviously, Sergey Brin, etc. give to charity.
     
  21. macrumors 6502a

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    #21
    Irrelevant. The question is what Microsoft as a company is doing. Not a private citizen.
     
  22. macrumors 6502a

    Lucky736

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  23. macrumors 6502a

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  24. macrumors regular

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    #24
    They could have just commented:

    "We're sorry, but Bono's a cock".

    I was there in Wembley when he said along the lines of "Your country has a lot of things going for you, but you've a long way to improve". My friend apparently witnessed him stating in Liverpool: "Of course the Beatles would have been Irish, not English, were it not for the Potato famine."

    Perhaps Bono should exercise modesty and keep his effin' mouth shut.
     
  25. macrumors G5

    Rogifan

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    #25
    Of course his comments were blown way out of proportion. I mean my god, when you have Jony Ive on stage laughing at Bono's remarks I think it's a pretty good indication he was not being serious. I thought the anecdote about telling Steve to stick his phone up his you know what was funny, and so did the audience. Shame that the rumor sites had to create this faux outrage all in the name of page views. :rolleyes:
     

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