Protestors Rally Against 'Candy Crush Saga' Developer with Deluge of Candy-Themed Games

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 31, 2014.

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    MacRumors

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    King, the developer behind mega-hit Candy Crush Saga, was recently awarded a UK trademark on the term "candy" for use in video games and is awaiting approval on a similar trademark in the United States. With Apple in some cases assisting King in targeting apps with "candy" in their names, developers unhappy with King's IP strategy have responded with a protest that is seeking to flood the iOS App Store with candy-themed games, according to reports from Pocket-lint and Slate.

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    Organized by the Candy Jam website, the group exhorts game developers to "fight trademark trolling" by making a candy-themed game between now and February 3. The game-making jam is meant to protest the trademark system and King's aggressive business tactics, and developers have already submitted more than 100 apps with different combinations of the words "candy," "saga," "scroll," "apple" and more.

    King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world's use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success." Zacconi also defends his company against allegations that it released a game, Pac-Avoid, that cloned an existing game from developer Stolen Goose. Zacconi explains the company "should never have published Pac-Avoid" and has apologetically pulled it from its website.

    Article Link: Protestors Rally Against 'Candy Crush Saga' Developer with Deluge of Candy-Themed Games
     
  2. macrumors regular

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  3. macrumors newbie

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    OneBagTravel

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    AngerDanger

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    I guess I'll stick with the generic Sweet Solidified Glucose Crush Saga instead.
     
  6. macrumors 601

    Plutonius

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    ArtOfWarfare

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    By protesting it, don't you just give it undo attention and inadvertently cause more downloads? All press is good press?
     
  8. CJM
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    CJM

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    Well they tried to sue the makers of The Banner Saga, for use of the word 'saga', so you know they're being completely honest.
     
  9. macrumors 603

    whooleytoo

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    #9
    Reminds me of the fight for ownership of "Edge".

    Starting a new venture must be such a minefield now, between the threat of copyright and patent infringement.
     
  10. macrumors G3

    charlituna

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    The trouble with his comments is that there are games with candy in the title that predate him. His trademark would basically make it illegal for those games to have a digital version because he controls Candy used with video games. So say 'candyland' now legally can't go digital without changing their name or some how successfully arguing that candy and candyland are not at all the same

    I get his intent to keep folks from cloning his game or using similar names to confuse folks but how it was done was not correct or cool and I can't believe the UK allowed it. I hope the US doesn't or if they do someone immediately sues.
     
  11. macrumors 6502

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    Of all games out there, Candy Crush is the one I hate the most. I even hate the people who play it. And I REALLY hate the people who play it on my train home from work with their sound at 100%.
     
  12. macrumors regular

    iHEARTcartoons

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    #12
    Just call your new app "Wachamacallit" and your set.
     
  13. macrumors member

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    'King CEO and co-founder Riccardo Zacconi says the company is "not trying to control the world's use of the word candy," clarifying that King will only use the trademark "to prevent others from creating games that unfairly capitalise on our success."'

    Like Bejeweled?
     
  14. macrumors 603

    whooleytoo

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    It's a pretty well known game as it stands; I don't think they really need much more publicity. I do think companies reach a point/size where "any publicity is good publicity" is no longer strictly true, and they need to keep a positive public facade.
     
  15. macrumors 6502

    the-oz-man

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    People, I just want to say, can we all get along? Can we get along?

    Rodney King
     
  16. macrumors 6502

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    Cloning and copying is inevitable. Everything has an era and King is trying to delay their destruction. Candy Crush's hype will eventually die down.
    If Apple is fine with all the other clones, such as Temple Run's many variations, they shouldn't be protecting King. All CC is, is Bejeweled with candy instead of gems.
     
  17. macrumors 65816

    citi

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    #17
    That was a great candy bar!
     
  18. macrumors 68020

    Liquorpuki

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    #18
    This is like Zynga trademarking "Ville"

    These can trademark all they want, they're still not gonna be able to duplicate their initial success. Nobody cares about a brand when it comes to these freemium games
     
  19. macrumors 6502

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    #19
    Protesters? More like whiny, self-righteous kids who have way too much time on their hands or terrible app makers trying to get fifteen minutes of fame by duping people into thinking their app is the real one.
     
  20. macrumors 603

    notjustjay

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    #20
    New games in the App Store in 3, 2, 1...

    Candy Birds
    Cut the Candy
    Candy Ninja
     
  21. macrumors 68000

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    #21
    Well the US gov worships corporations so they should have no trouble getting that trademarked in the US.
     
  22. macrumors 68030

    cmChimera

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    I'm sure you know a ton about it.
     
  23. macrumors 65816

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    #23

    So if Samsung stated your first paragraph and substituted 'Apple and Cook' for 'Candy Crush and King' would you feel the same way?.....just sayin'

    Not saying you're right or wrong...but I see a lot hypocrisy on this board....
     
  24. iZac, Jan 31, 2014
    Last edited: Jan 31, 2014

    macrumors 65816

    iZac

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    #24
    I wasn't even aware this game or company existed until I read this news report.

    However, if they are trolling the marketplace like Zynga does with the '...with friends' and as Liquorpuki pointed out the '...ville' trademarks - then more power to the candy jammers.
     
  25. macrumors 68020

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    #25
    Bewaunce and Zay-J copyrighted their kid's name 'Blu-Ivy' or something like that, oh boy, what's next? :eek:
     

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