My wife and I both have iPads and iPhones and we share one iTunes account. I have set up an @me email address to use with iCloud under the shared iTunes account. We want to be able to share purchased apps, music, etc. but we want things like contacts and photos to remain separate. She wants her stuff to sync with her iPad and iPhone while my stuff syncs with my Mac, iPhone and iPad. We just don't want our contacts, pics, etc. getting mixed up. Any idea how to go about this?