I read as a part of my job - about 120-140 books a year. I've owned 4 e-ink Kindles, and most recently a Kindle Fire HD. While I have an iPad 3, it has typically been an email/web browsing device for me. It wouldn't work as my main reading device. I read about 4 hours yesterday on my iPad mini and about 2 more today. The Kindle Fire is going in eBay. I'll keep an e-ink Kindle around for those times I need to read in outdoor situations, but the Mini is going to be my primary reading device. I can also see it becoming my email/web device as well. I know some are saying the Mini is not great for reading. That may be true for some. But coming from someone who has done a lot of reading on a lot of devices, I could not be happier with reading on the iPad Mini.