Retail Chief Ron Johnson Departs Apple for J.C. Penney, No Successor Named

Discussion in ' News Discussion' started by MacRumors, Nov 1, 2011.

  1. macrumors bot


    Apr 12, 2001

    In line with his previously-announced transition, Ron Johnson has left his position as senior vice president of retail at Apple to take over as CEO of department store chain J.C. Penney. As noticed by 9to5Mac, Johnson has been removed from Apple's list of senior executives.

    Johnson came to Apple from Target eleven years ago, overseeing the launch and strong growth of Apple's retail store segment. With other computer companies such as Gateway struggling with their own retail efforts at the time, Apple faced a significant amount of skepticism about whether it could make a viable stand in direct-sales retail.
    Apple has of course seen a tremendous amount of success in retail, leading all U.S. retail chains in sales per square foot while also serving to enhance brand awareness and offer direct support services to customers.

    Apple has yet to announce Johnson's successor, with the company reportedly having been conducting a worldwide search as it seeks to increase its retail presence in international markets. The company has announced that it intends to open forty new retail stores during fiscal 2012, with 75% of those locations coming outside of the United States. Apple is also looking to expand or replace a number of its existing stores that are no longer able to handle current customer traffic levels.

    Current Apple vice president for retail Jerry McDougal served under Johnson for over ten years, and has been viewed by some as a solid option to take the senior executive position with Johnson's departure. But it certainly appears that Apple is being diligent in its efforts to identify the best possible candidate to lead its retail operations, looking both inside and outside the company.

    Article Link: Retail Chief Ron Johnson Departs Apple for J.C. Penney, No Successor Named
  2. macrumors regular

    Mar 12, 2011
  3. macrumors 68000

    Apr 13, 2010
    Into the lungs of Hell
    Thank you for your great contribution to Apple, its vision and its success.

    All the best.
  4. macrumors 68030


    Oct 16, 2007
    Do you want to sell ladies clothes for the rest of your life, or stay with apple and change the world?
  5. macrumors 601


    Feb 8, 2004
    Hobe Sound, FL (20 miles north of Palm Beach)
    Not Apple to JC Penney, that's "VP" of a department to "CEO" of a company.
  6. Moderator


    Staff Member

    Feb 1, 2005
    Land of 10,000 Lakes
  7. GenesisST, Nov 1, 2011
    Last edited: Nov 2, 2011

    macrumors 65816


    Jan 23, 2006
    Where I live
    I guess he wanted to be the big queso somewhere.

    For some people, being number one somewhere is greater than being #2,3,4,etc anywhere...
  8. D4F


    Sep 18, 2007
    Planet Earth
    And maybe he just wanted a change??

    What a stupid assumption :rolleyes:
  9. macrumors 6502a


    Aug 12, 2007
    Phoenix, AZ
    Only $1.2 million/year for rent? I hardly doubt that would put much of a dent in Apple's pockets.

    Edit: Just saw the word "each" after that sentence. Okay, that is a lot of money.
  10. macrumors member

    Feb 27, 2008

    He just left the sinking ship,SMART move!
  11. macrumors 6502

    Jun 15, 2011
    Embarrassing to be Goldstein right about now.
  12. macrumors 68030

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    From VP of Retail to CEO of JCP it's a big move forward that is good for his career. And JCP needs all the help they can get.

    A successor will be named sooner or later, as negotiations may be currently going on.

    I do feel that too many changes are going on at Apple after Steve's departure. Maybe a coincidence, maybe not.
    I just hope everything quickly adjusts for good, and that Apple follows the guidelines set by Steve during his last days, otherwise he may just have work until the end for nothing.
  13. macrumors 6502


    Aug 11, 2011
    Scottsdale, AZ
    Johnson is heading into a similar challenge that he took on at Apple. Prior to his development of the retail stores, Apple went to the market through a strange array of stores which ranged from dedicated retailers to almost hobby shop environments. He created the "Apple cathedral" effect that I experience when walking into one of the retail stores. Now he faces the challenge of turning around another iconic brand which has languished and is all but forgotten by younger generations. I wish him the best of luck in the new venture and look forward to seeing what ideas he has for the company. I remember when everyone said that Apple stores were a dumb idea. Hehehe.
  14. macrumors member

    Oct 27, 2007
    thats not a bad move
  15. macrumors 65816

    Patrick J

    Mar 12, 2009
    Oporto, Portugal
    Is it me or are we seeing lots of top figures leaving Apple in a wave?
  16. macrumors G5


    Nov 14, 2007
    1 Geostationary Tower Plaza
    Besides this guy, who else?
  17. Moderator


    Staff Member

    Feb 1, 2005
    Land of 10,000 Lakes
    No more than any other year, or anymore than other companies in this industry.

    Though the general public is going to perceive Apple as being doomed with SJ now gone, and despite the fact his resignation having came in long before Jobs retired in August.

    Co-Founder of Siri (leaving because he want's to try new things, and move near his family in Chicago)

    And the iAd Chief leaving for VC firm
  18. macrumors 6502

    Apr 8, 2009
    Ron Johnson's move was announced well before Steve's passing. He simply took his time and made sure the Retail house was in order before leaving. Outstanding thing to do.

    Also, the former 2nd in command at Apple Retail (name escapes me) had VP of Apple Retail listed on his LinkedIn profile some time ago.
  19. macrumors Pentium


    Jan 28, 2009
    Quebec, Canada
    I hope he actually fixes the retail experience. It's a nightmare currently. Trying to actually go into an Apple store is an exercise in frustration.
  20. macrumors regular

    Aug 1, 2009
    Uh, everyone ? I don't think so. I was working in an independent Apple retail store back in the A2, Mac inception days (second job). I was more than happy to see it come back, even better that its company owned.
  21. macrumors 68030


    Jul 28, 2011
    Yes we are.

    When the Head of OS X Left, the handwriting was left on the wall.

    Apple's the new iToys R US

    _THE_ Retail giant with iToys for everyone.

    No confusing, complicated professional computers. No hard to use phones.

    Just Lots of Games & Fart Apps to keep the kids entertained.

    And if that's not enough, read this:

    Good old Apple, ya gotta love em :)
  22. macrumors 65816


    Sep 7, 2011
    3 countries for tax benefit
    Steve is gone. So he is getting out on top instead of waiting for decline. See article on iTunes match fail,

  23. macrumors newbie


    May 11, 2011
    Wow, they must be paying him really well to leave Apple. That or he felt there was no more innovating to be done at Apples Stores.

    If it's not money, maybe the challenge of turning JCPenny around. But does anyone still shop at department stores?
  24. Ugg
    macrumors 68000


    Apr 7, 2003
    I'm sure that within Apple, Steve's imminent demise was no secret. If people were planning on leaving, they may have postponed their departure out of respect for Steve.

    I don't think we're seeing anything out of the ordinary.
  25. macrumors 68000


    Oct 30, 2006
    Up, up in my studio, studio
    From the OP:
    I hope one of these is the Oxmoor Center store in Louisville. That place's traffic has seriously outgrown its space; it could use an upgrade ASAP. I used to love going in there. Now it's an ordeal just to get in, get the attention of a sales associate, get your stuff and get out, what with the throngs of Genius Bar and Personal Setup customers.

    Of course, other retailers would love to have this problem, considering the current general economic state.

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