RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 30, 2013.

  1. macrumors bot

    MacRumors

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    Research in Motion today announced its next-generation smartphone, the Z10. RIM also announced a corporate rebranding, officially changing the name of the company to BlackBerry.

    [​IMG]
    All four U.S. carriers are expected to carry the Z10, shipping in March and starting at $199 with a two-year contract. Walt Mossberg, reviewing the Z10 for the Wall Street Journal, notes that a physical keyboard-equipped Q10 model is due in April as well. He notes that in "moderate to heavy use", the battery didn't last as long as a charge on an iPhone 5 in similar usage, but he did have some praise for the device.

    BlackBerry has always leaned heavily on its physical keyboard, and, according to Mossberg, the virtual keyboard on the Z10 shines as well:
    The company promises 70,000 apps at launch, including staples like Facebook, Twitter, Angry Birds, MLB, and more. Many notable apps are missing however, including Pandora, Spotify and Netflix.

    The Z10 comes with a 4.2" 1280x768 display, giving it a higher pixel density than the iPhone 5; an 8 megapixel rear camera; 16GB capacity only, but includes a card slot for storage upgrades; available in white or black; a removable battery; and LTE support, though Mossberg got extremely poor data speeds on AT&T and RIM couldn't explain why.

    Article Link: RIM Launches Next-Generation BlackBerry Z10, Announces Corporate Rebranding
     
  2. macrumors 68020

    niuniu

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    A man of the people. The right sort of people.
  3. macrumors 6502a

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  4. macrumors 68040

    Dwalls90

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    #4
    Awesome. Glad they are making a comeback. The more competition, the BETTER our iOS devices. :apple:
     
  5. macrumors 6502a

    tonyy

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    #5
    Not a bad looking device. It would look a lot cleaner without the big Blackberry logo on the front.
     
  6. macrumors regular

    polterbyte

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    #6
    Exactly how does this qualify as a "mac rumor", or even as an "Apple rumor"?
     
  7. macrumors 68020

    Diode

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  8. macrumors 68000

    nepalisherpa

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    #8
    Let's hope they can keep up. Competition is always good!
     
  9. macrumors regular

    iThinkIt

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    #9
    Competition...
     
  10. macrumors 6502

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    #10
    That "double persona" feature is a nice one. I was imagining that on an iPhone for years now.

    Overall, it will be us the consumer will benefit on this! Awesome!
     
  11. macrumors G4

    daneoni

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    #11
    I actually want one to play with. always open to trying new/reinvented platforms. Glad its coming out tomorrow in the UK.
     
  12. macrumors 65816

    impulse462

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    #12
    This doesn't look that bad, but way too late. RIM, err I mean Blackberry, are pretty much out of the game at this point.

    I hope they can keep it up.
     
  13. macrumors 6502a

    bwillwall

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    #13
    I hope they succeed as unlikely as it is. I would much rather it be Apple vs Blackberry than Apple vs evil samsung holding supplier cards
     
  14. macrumors regular

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    #14
    Looks fantastic and has some real innovative features it seems.
     
  15. macrumors 65816

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    #15
    I hope it does well enough to keep Apple and Google on their toes. Competition improves the breed.
     
  16. macrumors regular

    polterbyte

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    #16
    lol!
     
  17. macrumors 6502a

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    #17
    Ahh, 4.2" screen - exactly what would have been better on the iPhone 5, the ideal size for modern use, especially with 3:2 ratio so you can actually read web pages vertically without zooming in. 16:9 is stupid for a phone - It's a video resolution, my phone isn't primarily used for video even nowadays, it is however used for surfing the web where horizontally the field of view is too small and vertically too narrow. Apple have started to become sheep rather than sticking to their guns.

    Just wanted to put that rant out there. I didn't even mention the pissy yellow tinted screen again...
     
  18. macrumors 6502a

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  19. macrumors 68040

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    #19
    Unless BB10 is a complete rewrite it'll still continue to be a failure. Blackberry OS feels archaic compared to iOS and Android.
     
  20. macrumors member

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  21. macrumors regular

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    #21
    Not a fan of the black one, the white one looks quite nice but not for me.
     
  22. macrumors 6502a

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    #22
    hope blackberry comes back. would be nice to have them back to compete agaianst iOS and android. more competition :D

    plus would be nice to see a Canadian company on the top charts again
     
  23. macrumors 65816

    gorskiegangsta

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    #23
    IMO, rebranding was a smart move. Between Lazaridis' ridiculous behavior and product line stagnation, the name RIM has become somewhat of a laughing stock in the past years.
     
  24. macrumors regular

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    #24
    The camera feature looks great. I'd love something like that on the iPhone.
     
  25. macrumors member

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    Jan 15, 2010
    #25
    It's not 3:2, close to 16:10
     

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