RioAudio: "As featured in the Steve Jobs Keynote at Macworl...

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Jan 6, 2004.

  1. macrumors bot

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    Mudbug

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    #2
    No such thing as...

    I guess this goes to show that there really is no such thing as negative advertising. they've got photos of steve jobs holding their product high in the air - context be damned.
     
  3. macrumors 68040

    mac15

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    #3
    thats just sneaky advertising, he was downing them. Saying they suck!
     
  4. macrumors member

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    iB24

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  6. macrumors member

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    #6
    No publicity is bad publicity...

    even when you are offering 16 times less drive space
     
  7. macrumors 6502

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    #7
    This is Rio's way of getting back at Apple.

    Pretty clever
     
  8. macrumors 68000

    latergator116

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  9. macrumors 6502a

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    #9
    It should read:

    "As Insulted in Steve Job's Keynote 2004"
     
  10. macrumors 65816

    Photorun

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    #10
    Actually that's funny, and though the specs on the mini iPod are vastly better they should put "$50 cheaper than the mini iPod." Which of course is a stupid price point for Apple to do in the first place... now if Apple/Jobs had a BRAIN they'd have priced it at $199 with the Rio garbage, then Rio wouldn't be doing this (and Apple would sell millions and yes before some goob sez something contrary, even at $199 Apple would be making a profit on each sold)
     
  11. macrumors 68000

    SilvorX

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    #11
    let's just wait until they start bashing the ipod and we could go "iPod bashed by cheap worthless competitors"

    Everyone I know up here ends up getting some cheap peice of crud MP3 player instead of an iPod, I have yet to see someone holding an iPod infront of me
     
  12. macrumors member

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    #12
    that sounds more close to the truth
     
  13. macrumors regular

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    #13
    well I think plenty of people dislike or dismiss SJ on principle. So the audience Rio is communicating to will be able to read in between the lines I think. Also the fact that SJ singled it out for a comparison is an endorsement of sorts as well.

    I thought it was rather clever myself. Reminds me of when Fight Club proudly quoted negative reviews on some of their commercials.
     
  14. macrumors member

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    #14
    Um... Rio themselves have just come out with a $249 4GB player... would rather take the wind out of their "$50 cheaper than iPod" sails. Especially since they'd still have to mumble "and 1/16th the size" under their breath.
     
  15. macrumors newbie

    dfbills

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    #15
    Anyone get a screenshot of that? -it is now gone...
     

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