Samsung and Apple Continue to Dominate Smartphone Market, But iOS Market Share Falls

Discussion in ' News Discussion' started by MacRumors, Feb 13, 2013.

  1. macrumors bot


    Apr 12, 2001

    Gartner's quarterly Market Share Analysis: Mobile Phones, Worldwide report shows that Samsung and Apple continue to dominate the smartphone market, with more than 52% of the market between them, but that Android's market share grew dramatically year-on-year while iOS saw a decline.

    Samsung's Q4 2012 smartphone sales totalled 64.5 million handsets, up 85.3% on the previous year, while Apple's sales reached 43.5 million, a 22.6% increase. However, with featurephones included in the picture, Apple lays in third place behind Samsung and Nokia, with a 9.2% market share.

    The dominance of Android meant that overall iOS market share fell from 23.6% in Q4 2011 to 20.9% a year later. Android increased its market share in the same period from 51.3% to a commanding 69.7%. The bulk of this growth was at the expense of Symbian and RIM, but some of it was from iOS.

    The figures are likely to fuel debate about Apple's pace of innovation, with iOS having changed far less dramatically than Android since the launch of each platform. While the Android platform is split across a range of manufacturers, giving it the benefit of being marketed by multiple companies, Samsung alone is responsible for 42.5% of Android sales.
    The report suggests that Apple's continued success may be more due to the halo effect of the brand, rather than the strength of the iOS platform itself.
    Total worldwide mobile phone sales last year fell 1.7% to 1.75 billion, with the economy undoubtedly leading people to delay upgrades.

    Article Link: Samsung and Apple Continue to Dominate Smartphone Market, But iOS Market Share Falls
  2. macrumors 65816


    Jan 21, 2004
    I don't get these type of conversations. It's like talking about how much market share Ferrari has -- it doesn't make sense.

    Apple is like Ferrari.
  3. macrumors 68020


    Jan 22, 2009
    This sounds bad but I hope their market-share drops lower...It will force and motivate Apple to innovate more and release better features (like they did with Mac OS X).
  4. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    I guess iOS 7 will 'make it or break it' for many straddling the fence between the iPhone and other mobile phone systems.

    I wonder if this puts any pressure on the iOS team to make major changes in the next OS?
  5. macrumors 604


    Nov 26, 2007

    With such growth, it's actually sounding like it might be worth while to develop for Android...

    I certainly won't be abandoning iOS (it's far easier to program for) but I might start porting to Android...

    Maybe Apple will have some major updates in iOS 7... Updating icons + widgets in notification center + TTS/speech recognition SDKs would certainly be nice...
  6. macrumors 603


    With the net cost associated with the handset and OS about half the "consumer visible cost" on Android units including Samsung, one would actually expect the differential uptake to be much wider.
  7. macrumors 6502a

    Mar 2, 2011
    Apple is not like Ferrari and shouldnt be comparing them at all. Pumping up the price on a device that could be sold at a 3rd or 1/2 the price is not comparible to Ferrari.
  8. macrumors G3


    Feb 10, 2011
    Actually Apple is like Toyota, not exclusive at all. Kids have iPhones. You can buy them at WalMart Target, etc. iPhones are as common as can be. Ferrari is quite exclusive.
  9. macrumors 68000


    Jun 28, 2012
  10. macrumors regular

    Jul 18, 2012
    I agree, Apple need a swift kick in the rear! This is 2013, the future! Hurry up and make hover cars for gods sake!
  11. macrumors 68030


    Sep 6, 2007

    In the end it really does not mean too much given that the phone market is fluid. Fluid meaning there is always customers buying new or changing phones. So a Nokia customer today could be an Apple customer tomorrow. Or visa versa.

    For Apple, it's really about keeping the product reliable and attractive. If they do this, they will continue to expand their market. However, the fact of the matter is, everyone that is not Apple will be using something other than iOS on their phone and most of them will be Android... at least today.
  12. macrumors newbie

    Mar 21, 2012
    Stating facts is not the same thing as analysis. It's impossible for their percentage share not to drop when the market becomes so diluted. Samsung's percentage dropped as well, but they use the same OS as the others, so it's not reflected in this pointless chart. Apple still showed strong growth. Just because a number exists, doesn't mean it's relevant.
  13. macrumors 6502

    Oct 28, 2008
    Apple take notes... People might want a 'great experience', but they also want a great iOS to go along with that experience.
    Android OS is stepping over you and Windows OS has some great ideas. iOS has gotten stale... why must I double tap the home button to switch apps? Why do I have to go all the way through Settings to turn on/off BT / Wifi / Airplane mode? Where are widgets?

    iOS is clunky and needs a revamp.
  14. macrumors G4

    Oct 14, 2005
    If Tim Cook is being truthful when he's repeatedly said that they don't care about marketshare, then Apple's marketshare dropping won't influence their innovation.

    He says they care about making good products. If that means they lose marketshare because they don't have anything on the market with bigger screens, because they haven't found a way to do it that they like, then they lose marketshare.

    Personally, I don't think they're losing any sleep over it. Even if they lose 50% more marketshare, their company still turns enough profit for them to do what they say they like to do, which is design good products.
  15. macrumors G3


    Feb 10, 2011
    I'm not picking on you, but why does someone always make a statement like this whenever the numbers aren't in Apples favor? If it were the other way around people would be bragging about how Apple dominates with only a few phones while there were a hundred different Android phones.
  16. macrumors regular

    Dec 13, 2010
    I thought Research in Motion changed their name to Blackberry
  17. macrumors P6

    Jun 22, 2009
    see below. Being able to get an iPhone for free and/or cheap at the local walmart does not a Ferrari make.

    Marketshare is important. So is profit.

    At the end of the day - both Apple and Samsung are doing very well in both categories.
  18. macrumors 6502

    Dec 14, 2009
    Charlotte, NC
    More like toilet paper. People either have a preference, they don't or someone else chooses it for them. The difference is, not everyone can afford the good stuff and there are many brands of the good stuff.
  19. macrumors 65816


    Mar 5, 2003
    Seattle, WA
    The market share is falling not because people are switching from iOS to Android, or choosing Android over iOS for their first phone, it's because people are upgrading their feature phones, walking into their service providers store, and getting what they think is the most bang for the buck which equals a LARGE phone for cheap (they don't care about what OS is on it, or if their money is going to America or Korea).

    Then they take it home and all they do is talk and text on it.
  20. macrumors G3


    Feb 10, 2011
    But this is MacRumors and numbers are only important if they favor Apple. In this case, people will say, who cares if market share is falling, Apple makes better profits. :D
  21. macrumors 604


    Mar 26, 2008
    yes please drop even further to get their lazy ass up from the "throne" about time
  22. Guest

    This is the end of Apple.

    I'm calling it now - Chapter 11 bankruptcy in 6 months.
  23. macrumors 6502

    Jul 13, 2008
  24. macrumors 604


    Apr 21, 2003
    Don't think it really matters if iOS market share falls - it is to be expected as there are more and more non iOS smartphones entering the market.

    What is important is that the iOS marketshare stays at a level that keeps developer interest. Fall too low and developers will move on.
  25. macrumors regular

    Jan 29, 2002
    Monterrey, Mexico
    Same Story

    Same story as Macs vs Windows.

    PC manufacturers sell much more Windows computers than Apple sells Macs, but I still take OSX over Windows anytime.

    Android is a pretty good competitor and I´m sure Apple knows it and is working hard to kick our collective butts in a year or so, maybe even less.

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