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Samsung Executive Cites Anti-Apple Ad as "Tipping Point" for Brand
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Wow, we are asking for references for opinions now as that is what IMO stands for. IMO people need to step back and think for a minute before trying to one up people around here. The tone around here sure has changed a lot in the last 10 years....
I gotta give Samsung credit. Remember when we all thought it would be Apple and 2 or 3 other companies that ruled the smartphone world? Everyone was betting on different companies, but the idea was that 2 or 3 would come out as the "Apple-alternatives" and there'd be this mix of choices out there.
Who could have guessed that a single company out of Korea would absolutely crush everyone else and turn themselves into the largest Android manufacturer by far? Android was supposed to be like Windows and help dozens of companies sell hardware. Who among us saw a single vender taking it and turning themselves into an Apple-like company above and beyond all the others?
Again, I gotta give them credit.
Who could have guessed that a single company out of Korea would absolutely crush everyone else and turn themselves into the largest Android manufacturer by far? Android was supposed to be like Windows and help dozens of companies sell hardware. Who among us saw a single vender taking it and turning themselves into an Apple-like company above and beyond all the others?
Again, I gotta give them credit.
From a recent story:
![revenuepercountry.jpg]()
Notice that Apple's presence in Korea is almost nonexistent. Easy to take a "we're winning!" view when you're winning just one game, and ignore the fact you're getting trounced in most other games. Korean consumers are fiercely loyal to domestic products, hence Samsung's stronghold being reflected in Android app sales (with similar behavior in Japan, a strong Android showing as it's the only viable non-Apple alternative OS for domestic products).
Samsung may be selling well elsewhere, but not so much among those users who buy cumulatively significant quantities of apps.
Notice that Apple's presence in Korea is almost nonexistent. Easy to take a "we're winning!" view when you're winning just one game, and ignore the fact you're getting trounced in most other games. Korean consumers are fiercely loyal to domestic products, hence Samsung's stronghold being reflected in Android app sales (with similar behavior in Japan, a strong Android showing as it's the only viable non-Apple alternative OS for domestic products).
Samsung may be selling well elsewhere, but not so much among those users who buy cumulatively significant quantities of apps.
LOL, "Unbiased" opinion. You speak very highly of the GS4 and the HTC and talk down horribly about Apple. Yeah, very unbiased.
Look no further than the very ad he cites, which was incredibly insulting and childish.
Agreed. These big companies looking to the comment section of Engadget and The Verge for their marketing ideas are just as out of touch with the mainstream as the kids who post there. The Samsung executive's statements are just more pandering to the groupthink in those places.
When that Windows commercial came out that showed a wedding with a fight between the Apple and Android sides, nerds on sites like this got a chuckle, but most "regular" people had no idea what the heck that commercial was referencing. To regular consumers, the idea that heated arguments would revolve around which religion, er, cell phone operating system one "believes in" is a ludicrous concept.
I don't think it's surprising at all. In fact, it would be odd to see MORE than 2 companies that could meaningfully differentiate themselves in a significant fashion. Look at AT&T vs. Verizon, VISA vs. MasterCard, Windows vs. OS X, or even Democrat vs. Republican. Sure, there's Sprint and Discover and Linux and the Green Party, but they're all either struggling for relevance or happily serving a niche.
What this boils down to is an accessible story. People want something to get behind, they want friends to do it with, and they want to feel validated. So you get duopolies.
http://en.wikipedia.org/wiki/Duopoly
I'm so glad we have an industry expert on MR. Ignore the article, newspaper and Samsung marketing guy who all claim the ad helped. CrazyForApple clearly knows what is really going on and obviously has some solid sources for his information.
If only all you other posters were as helpful.
I hated these ads because were cheap customer grabs and not meaningful in any way. I'd be embarrassed if my biggest successes were all traced back to the time I insulted potential customers and mislead the people I did lure with inaccurate product demonstrations. S Beam is frustratingly slow and the rest of the crapware on this phone is outclassed by 3rd party options. Unfortunately I don't have the storage space to install all of it.
I can appreciate the larger screen, but that wasn't enough to keep me from going back to my 4S while I wait for a new iPhone. My pockets are a bit more comfortable, too. I'm sorry that I wear skinny jeans.
Edit: I owe a bit more explanation. For the most part, I enjoy android. I got this phone as a second line for my freelance gig. I was definitely impressed by the One and am now by the Moto X. I just realized after a few months of having a 4S and also S4 that I only need one phone. And that phone should be the most reliable one that I can have serviced as efficiently as possible. Furthermore, I've spent $100's on iTunes.
I can appreciate the larger screen, but that wasn't enough to keep me from going back to my 4S while I wait for a new iPhone. My pockets are a bit more comfortable, too. I'm sorry that I wear skinny jeans.
Edit: I owe a bit more explanation. For the most part, I enjoy android. I got this phone as a second line for my freelance gig. I was definitely impressed by the One and am now by the Moto X. I just realized after a few months of having a 4S and also S4 that I only need one phone. And that phone should be the most reliable one that I can have serviced as efficiently as possible. Furthermore, I've spent $100's on iTunes.
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I realize the Mac vs. PC ads were probably the closest thing to Apple mocking another company, and even then it wasn't a single hardware manufacturer, i.e. Dell, HP - although you could say it was a hit on Microsoft.
Even then, it says a lot when the best marketing move that Samsung, Microsoft, Nokia etc. can make is to create an anti-Apple ad for its phones and tablets.
To the best of my knowledge, Apple's never made an "anti- ad" to promote the iPhone or iPad.
Even then, it says a lot when the best marketing move that Samsung, Microsoft, Nokia etc. can make is to create an anti-Apple ad for its phones and tablets.
To the best of my knowledge, Apple's never made an "anti- ad" to promote the iPhone or iPad.
One thing I see in the Exec's claims is the word "fanboy". Anyone using that word in an argument can be categorized as unintelligent. Why? If you have a nice argument that you know is sound and logical which people can easily gather behind, then why use a slur word to strengthen it?
No need. Using fanboy just denotes the fact that Samsung doesn't feel good enough about themselves and resort to name calling and internet slurs to try and beat out the competition.
That being said, the SG4 is a good device, but not better than the HTC One.
No need. Using fanboy just denotes the fact that Samsung doesn't feel good enough about themselves and resort to name calling and internet slurs to try and beat out the competition.
That being said, the SG4 is a good device, but not better than the HTC One.
First of all, the word you're looking for is "unbiased", not "unbias."
More importantly, "you keep using that word. I do not think it means what you think it does."
I have had the iPhone 4, 4S and 5. I've made apps for the App store, own Macs, had just about any Apple product you can think of. Yeah I'm a fan... but not a fanboy. That said, I switched to the Galaxy S4 last week. I LOVE IT. I'm not a fanboy of either but with extensive use of both... I think the S4 takes the title IMO.
+1
You wonder if they thought they could convert Apple users by insulting them, or if they were just intimidating new customers to go/stay with Samsung. Either way, its negative. It may work, but it's negative, and that has its own ripple effect in the market.
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Out of curiosity what Apple products do you currently own (use) besides in your sig? I'm surmising about the whole Apple ecosystem thing.
And mocking a company is very different from mocking customers. Samsung's ads were the most off-putting ads I've ever seen.
Bingo. If Samsung Executive Arno Lenior had used language like that in MR discussions, he would have earned a time-out from the moderators.
Android has nothing like iTunes, period. Compare all of the syncing, music, movie, etc... software for Android and you don't have one singular piece of software that can purchase almost all of your media, sync it via cable and wifi, store backups of all phone data, and airplay it to any airplay device.
You also have software like iPhoto, all i have to do is plug in my phone and it opens showing all of my photos on my phone and asks me which ones i want to import. It's as simple as that.
The point i'm trying to make isn't that the iPhone is the best phone, but that it's not the iPhones hardware or singular features that make it great. What makes the iPhone great is the hardware / software integration with it and other devices (mostly apple devices) that make the entire experience simple and easy to use. Thats why i moved from android to iPhone in the first place.
Android has come a long way, but for me it is not at the same level yet. They are trying, especially with chrome cast, but it isn't there yet.
You also have software like iPhoto, all i have to do is plug in my phone and it opens showing all of my photos on my phone and asks me which ones i want to import. It's as simple as that.
The point i'm trying to make isn't that the iPhone is the best phone, but that it's not the iPhones hardware or singular features that make it great. What makes the iPhone great is the hardware / software integration with it and other devices (mostly apple devices) that make the entire experience simple and easy to use. Thats why i moved from android to iPhone in the first place.
Android has come a long way, but for me it is not at the same level yet. They are trying, especially with chrome cast, but it isn't there yet.
Love how he called Apple users "fanboys" and called Samsung users "Samsung fans."
Real classy, you supposed professional.
How about "Apple fans."
I also find Samsungs ads incredibly offensive. They make iPhone users look stupid. I went to Northwestern University for 4 years. I'm anything but stupid.
Real classy, you supposed professional.
How about "Apple fans."
I also find Samsungs ads incredibly offensive. They make iPhone users look stupid. I went to Northwestern University for 4 years. I'm anything but stupid.
Totally different experience here... no insurance... I soaked my iPhone 5 in the ocean... my fault... my responsibility. Called AT&T... they asked questions, told me about Apple's "out of warrantee" replacement program... Connected me directly to an Apple rep who then made arrangements to get me a replacement for $230. Half of he cost of a new phone replacement.
Until this point, I was looking at a full cost replacement with a new 2year contract for about $500... so... from my perspective... AT&T and Apple worked flawlessly and saved me $250. And... given I could go to an Apple store, I got the replacement that day.
This is what happens with no insurance.