'Samsung Experience Shops' Coming to 1,400 Best Buy Locations

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 4, 2013.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    Last week, we noted that Samsung was rumored to be launching a new "store-within-a-store" concept inside Best Buy stores, taking on the dedicated "Apple Shops" that have been located in many Best Buy locations for a number of years.

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    Samsung and Best Buy have now officially announced the partnership, with "Samsung Experience Shops" focused on the company's mobile products coming to 1,400 Best Buy and Best Buy Mobile locations over the next several months.
    The Samsung Experience Shops will be of a variety of sizes, with the largest measuring 460 square feet and others such as those in Best Buy Mobile locations being considerably smaller.

    Article Link: 'Samsung Experience Shops' Coming to 1,400 Best Buy Locations
     
  2. macrumors 6502a

    arcite

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    #2
    Do people actually still physically shop at Best Buy? :confused:
     
  3. macrumors G3

    mattopotamus

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    Jun 12, 2012
    #3
    Considering they usually price match, yes :)
     
  4. ymmit, Apr 4, 2013
    Last edited: Apr 4, 2013

    macrumors newbie

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    #4
    It doesn't actually look all that much like the Apple booths - I'm surprised.
     
  5. macrumors 68020

    Squilly

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    PA
    #5
    Nice shops.... in a bankrupt location (Best Buy).
    I got an idea! Buy a spot in an Apple store and sell there!
     
  6. macrumors 603

    Stella

    Joined:
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    Canada
    #6
    Why wouldn't people? :confused:

    Quicker than getting stuff mailed.


    Of course, it was original when the Apple Store within Best Buy was introduced, right? :rolleyes:
     
  7. macrumors 604

    ArtOfWarfare

    Joined:
    Nov 26, 2007
    #7
    I do, on a fairly regular basis. I often need some media as a last minute gift, or an accessory yesterday. Online shopping is nice, but I'm going to be paying extra to get something tomorrow, whereas going to an actual store I can get something in 20 minutes for less money.

    That roll out sounds a lot more aggressive than I was expecting. Does Best Buy/Samsung not think it would be a good idea to experiment with the concept before spending so much on it? They're hiring several dedicated staff for each location... That's going to cost a lot of money.

    Also, whereas Apple sells items with a huge profit margin (Macs), Samsung doesn't have much of a margin for any of their products... How are they going to cover those wages (probably the biggest expense for them.)
     
  8. macrumors 68020

    AdeFowler

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  9. macrumors 6502a

    Mac21ND

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    #9
    Ah, Best Buy.

    The farmers market of technology, where every vendor gets their own fruit stand.
     
  10. macrumors 6502

    somethingelsefl

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    #10
    Why does the Samsung one have a checkout register, but Apple's does not?

    Best Buy it a hot mess.
     
  11. macrumors regular

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    #11
    Apple already did that experiment for them.
     
  12. macrumors member

    BlueHusky

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  13. macrumors 6502

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    Jul 22, 2009
    #13
    Not much quicker. I can usually get overnight delivery from Amazon for $4 with my Prime membership. And unlike Best Buy, I can see reviews and comparisons from the comfort of my home.

    ----------

    You must be new here.

    ...

    Oh, you are new. Welcome!
     
  14. macrumors member

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    #14
    Samsung is just stupid

    No original ideas, so copy everyone else.

    I would never buy their products.
     
  15. macrumors 65816

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  16. macrumors 65816

    slffl

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    #16
    The Best Buys in Seattle already have their own Samsung 'shops' setup. They used to have the Apple products front and center. Then about 2 years ago they moved all of the Apple products to the worst spots in the store and started promoting non-Apple devices heavily.

    It's really pathetic when an American company will try to promote foreign companies over their fellow American companies.
     
  17. macrumors member

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  18. macrumors 603

    Stella

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    #18
    I suppose it depends where you live, there's a BB not 10 minutes from my current location, and no car or public transport required.




    Apple DID NOT invent the store within a store concept.
     
  19. macrumors 65816

    Joined:
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    Drifting through space in a broken escape pod
    #19
    I only go to Best Buy these days to pick up a cable, or occasionally a thumb drive. I've never bought an Apple product at the Apple store-in-a-store, nor would I buy a Samsung product at their store-in-a-store.

    Even though it's a longer drive, I'd rather go to my local Apple Store to shop for Apple products. Best Buy is just meh.

    It's not like the Best Buy employees weren't already pushing their products. That's kind of the point of the Apple store-in-a-stores, to get some attention since they'd normally get none at all from the Windows and Android-using Best Buy employees. Does Samsung really think they're underdogs? I expect Best Buy was thrilled to have Samsung pay extra to do exactly what Best Buy was doing anyway. No idea what Samsung is getting out of the arrangement. Certainly won't be any additional sales...
     
  20. Guest

    #20
    Imitation is the finest form of flattery. While they may lose market share, all this copying only reinforces Apple's image as a cultural icon.
     
  21. macrumors 601

    Yvan256

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    Canada
    #21
    Let's put aside the "Apple vs Samsung" debate for a moment... can anyone else see future stores being nothing but company stores? Best Buy is turning into a mall-within-a-mall.
     
  22. macrumors 65816

    Joined:
    Apr 22, 2008
    #22
    Apart from the fact that it's a Store in a Store in Best Buy with a contemporary, minimalist design, selling phones and tablets.

    It's not as if Samsung has copied Apple before, right :rolleyes:
     
  23. Guest

    #23
    Actually it did... until it ran by Samsung's legal department.
     
  24. macrumors regular

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    #24
    Of course :p
     
  25. macrumors 68030

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    #25
    Me too, they enable me to compare prices and confirm that I usually buy everything much cheaper than what they price items at.
     

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