Samsung Marketing Blitz Outpaced Apple in 2012

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Mar 13, 2013.

  1. macrumors bot

    MacRumors

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    Samsung's lead over Apple last year in the smartphone race was helped by a massive marketing blitz, reports The Wall Street Journal.

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    Figures published by Kantar Media showed that in 2011, Apple was outspending Samsung three-to-one in mobile phone advertising (red graphics). Samsung massively increased its phone advertising spending from $78 million in 2011 to $401 million in 2012, 20% higher than Apple's $333 million.
    Samsung has been running a high-profile teaser campaign for its Galaxy S IV phone due to be launched tomorrow at Radio City Music Hall, and will undoubtedly continue that push with even more advertising to drive sales of the new flagship device.

    Just weeks ago, Ken Segall, the creative director behind several of Apple's ad campaigns including the iconic "Think Different" effort, highlighted the effectiveness of Samsung's people-based ads, arguing that Apple needs to step up its game in order to counter Samsung's marketing successes.

    Article Link: Samsung Marketing Blitz Outpaced Apple in 2012
     
  2. macrumors 65816

    JaySoul

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    #2
    Whilst the quality of Samsung's marketing has been variable, the length and breadth of it has been astonishing - and has certainly played a vital role in their recent success.
     
  3. macrumors 68030

    Popeye206

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    NE PA USA
    #3
    Yeah, it's obvious to see they've been dumping tons of cash to get in front of everyone that's for sure. Will be interesting to see how sustainable it is. Apple really should step up the marketing as well... the competition is getting fierce and I'm sure Blackberry, HTC or one of them will be stepping it up too to compete.
     
  4. macrumors 68040

    Mad Mac Maniac

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    #4
    I'm surprised that Samsungs marketing budget wasn't more... I would have expected it to be about double Apple's
     
  5. macrumors newbie

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    Mar 13, 2013
    #5
    So The Wall Street Journal wants to say that Samsung spend on smartphone advertising only 400 million from 12 billion? What about another 11,5 billion? Marketing of refrigerators and vacuum cleaners?
     
  6. macrumors 603

    notjustjay

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    Canada, eh?
    #6
    Lesson learned: the more you spend on advertising, the more your product sells.
     
  7. macrumors 6502a

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    #7
    Yes but the challenge is finding the right balance.

    Got to find just the right amaount
     
  8. macrumors 6502a

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    Canada
    #8
    If you ask me, putting ads in the MIDDLE of YouTube videos (yes that happens now) makes me want to purposefully avoid buying your product. Maybe that's just me, because apparently it's working.
     
  9. macrumors 68020

    Unspeaked

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    #9
    Yeah, just ask Microsoft with their Zune! And Surface!

    Oh, wait...
     
  10. macrumors regular

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    #10
    the samsung s 4 teaser apps are easily the worst ads ive seen for a long long time.
     
  11. macrumors 68040

    MonkeySee....

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    #11
    Apple mainly sell stuff on reputation, not fooling the masses to buy knock off's.
     
  12. macrumors 6502

    iPusch

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    #12
    Where do Apples 333'000'000$ go to?
    Barely see any Apple advertisement on TV nor YouTube...
    (Don't really watch much of that stuff tho)

    Okk sometimes on the back of the Time magazine, but c'mon


    haha but this weird Discover Card ad -.- yay
     
  13. Moderator

    OllyW

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    #13
    Have you considered the advertising they have placed in other countries?
     
  14. macrumors newbie

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    Mar 13, 2013
    #14
    Oh, well, you're right
     
  15. macrumors member

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    #15
    Apple now needs to start working on Singular effective product-specific apps over multiple forgettable ones.

    The trend of theme-centric ads (Movies, Productivity, Science etc.) are ok to tell an audience about what that thing can do.. but what about what it's even like? I think Apple missed a trick by giving those short, introduction, three second videos that are used in keynotes. No additional spending, introduces a market in a simple and effective way.
     
  16. macrumors 68020

    Squilly

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    #16
    Not surprised. Most of Sammy's ads were berating Apple anyways.
     
  17. macrumors 68030

    TallManNY

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    #17
    Considering the size of these markets and the profit both company is making from its devices, these are fairly small advertising budgets. Apple could easily increase its ad budget to $2 billion and if that increased sales across its lines by only 5% (some that is a 600% increase in ads for a 5% increase in sales) it would be a wash.
     
  18. macrumors 6502a

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    #18
    Apple spent money on shareholders. Samsung spent money on technology, development, and marketing. :mad:
     
  19. macrumors 6502

    johncrab

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    #19
    There will always be a market for cheap, plastic, unsupported crap.
     
  20. macrumors newbie

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    #20
  21. macrumors 68030

    bbeagle

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    #21
    It all depends on WHAT you watch. I watch mostly Netflix and recorded network TV where I zip through commercials on my Tivo. I don't get any commercials there.

    The only places I watch commercials are sporting events, or big events such as the Oscars. I've noticed both Apple and Samsung in those genres.
     
  22. macrumors 68020

    Joined:
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    #22
    "Samsung has been running a high-profile teaser campaign for its Galaxy S IV phone.."


    But it has Android on it.... No thanks.
     
  23. macrumors 603

    thekev

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    #23
    Did you even read the article? It mentions phone advertising within the US. The figure wasn't limited to smartphones, but it was specific to the US market.
     
  24. macrumors 6502

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    #24
    And you'll always be a bitter apple fanboy.
     
  25. macrumors 601

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    United States
    #25
    The Developers have to pay Apple for that type of frontline publicity. It's not always financially feasible. Some of the most useful apps may be from the smallest developers that are still trying to "make it".
     

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