Samsung May Acquire Nuance, the Company That Powers Siri

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 16, 2014.

  1. macrumors bot

    MacRumors

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    Speech-recognition company Nuance, which is responsible for the technology that powers Siri, Apple's virtual assistant, is in talks with Samsung Electronics about a possible acquisition, reports The Wall Street Journal. The company has spoken about a possible sale with Samsung and other private-equity firms, but it is unclear if a deal has been reached.
    Nuance is well known for its speech recognition and dictation recognition software, which includes Dragon NaturallySpeaking. It has also formed partnerships with multiple companies, such as Amazon, and released an API for developers. Nuance's best known partnership is with Apple, however, as its speech and dictation recognition algorithms are the backbone of Siri.

    The exact nature of the partnership between Nuance and Apple was unknown for many years as the deal between the two companies was kept secret, but in 2013, Nuance CEO Paul Ricci confirmed that Nuance's technology powers Siri's voice recognition capabilities. "We're a fundamental provider for Apple," he said at the time.

    It is unclear what impact a possible Nuance acquisition would have on Apple's relationship with the company. Apple may be forced to find another solution for Siri's voice recognition abilities, but it's important to note that many of Siri's functionalities beyond voice recognition come from integration with other companies like Yelp, OpenTable, and Wolfram Alpha.

    Back in 2013, a report suggested that Apple may already be working to move Siri development in-house, stepping away from longtime partner Nuance. Apple has a dedicated Siri team in Boston that may be working on a voice recognition solution in the event that Apple is forced to end its partnership with Nuance. Nuance's talks with Samsung and other parties remain in the early stages, however, as noted above.

    iOS 8 brings several enhancements to Siri, including real-time feedback, Shazam integration, hands-free voice activation, and the ability to open the App Store for the first time.

    Article Link: Samsung May Acquire Nuance, the Company That Powers Siri
     
  2. macrumors regular

    Lapidus

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    #2
    childish or just business?
     
  3. macrumors 6502

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    minneapolis
    #3
    Hey! At least they didn't just steal it.
     
  4. macrumors regular

    Joined:
    Feb 26, 2011
    #4
    oh boy....they are really into this copying game.
    ;)

    Siri : How's the weather like ?
    Sorry, your Samsung device was not recognized...change it and try again
     
  5. macrumors 6502a

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    #5
    as an apple fanboy, i wish apple moved more stuff in house
     
  6. macrumors 6502

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    Feb 7, 2011
    #6
    I can't understand why Apple hasn't bought them already... Like Steve always said, "Own the technology."
     
  7. macrumors regular

    caligomez

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    San Juan, PR
    #7
    Oh Snap!
     
  8. macrumors 6502

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    #8
    Siri, how much do you cost? ;-)
     
  9. macrumors 65816

    bpeeps

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    May 6, 2011
    #9
    Why was I under the impression they purchased Siri. Or did they just buy the app?
     
  10. macrumors P6

    -aggie-

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    #10
    The problem is Steve isn't there any more.
     
  11. macrumors 601

    goobot

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    #11
    Yea, surprised they didn't buy them yet either.
     
  12. macrumors 6502

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    minneapolis
    #12
    Lets hope that The New Siri that they bring in house works better than the Maps that they brought in house.
     
  13. macrumors 68040

    rwilliams

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    #13
    Why the hell hasn't Apple bought them by now?
     
  14. macrumors 604

    thejadedmonkey

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    #14
    If Samsung buys Nuance, Apple would probably just license the Bing voice recognition engine. It works remarkably well, and Microsoft isn't afraid to license their tech to competitors.
     
  15. macrumors 65816

    ob81

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    #15
    Yeah, I am not too thrilled with Siri tbh. I like whatever google uses, and the Bing voice works great as well.
     
  16. macrumors 65816

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    #16
    Well since S Voice is also powered by Nuance, technically they already did :rolleyes:
     
  17. Quu
    macrumors 68000

    Quu

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    #17
    Armchair CEO reaction: Tim Cook should try to outmaneuver Samsung and buy it first :p
     
  18. macrumors 68020

    DavidLeblond

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    #18
    Why?

    The first thing Samsung users do if they're smart is to disable S-Voice and use Google Now for everything. Why not just save money and not include S-Voice?
     
  19. macrumors G4

    Small White Car

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    #19
    Pure speculation, but my guess is that Nuance's owners have decided they want to retire to a private island and are ready to sell to Apple.

    And so, smartly, they let this little news item out to, shall we say, "help" with their negotiations with Apple.

    I'd bet money they approached Samsung and not the other way around.
     
  20. macrumors 68020

    Mr. Gates

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    #20
    Too busy buying Beats for 3 billion. :rolleyes:
     
  21. macrumors 6502

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    #21
    Nuance would love that. Price goes through the roof.

    I like the "License from Microsoft" idea someone said above. Screw Samsung.
     
  22. macrumors 6502a

    TheHateMachine

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    #22
    The firestorm begins...
     
  23. macrumors newbie

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    #23
    You realize that Microsoft's tech (including Cortana) is built on top of Nuance, right? There's a lot at stake if Samsung buys them.
     
  24. macrumors 6502

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    #24
    Now that I think about it.

    Why the hell does Samsung need this? Their devices run Android so don't they already have this with S Voice?

    Are they doing it just to piss off Apple?

    ----------

    Interesting.....:eek:
     
  25. macrumors 68000

    BC2009

    Joined:
    Jul 1, 2009
    #25
    The problem is that Apple tried to buy them when Steve was still alive and Nuance refused to sell at whatever Apple was offering (same with Dropbox). Steve was not a magician that could wave a wand and always get his way. The real problem is people who keep thinking he was and put him on a pedestal.
     

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