Samsung Targets Apple Maps with New Promotional Display in Australia

Discussion in ' News Discussion' started by MacRumors, Dec 12, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Samsung is taking advantage of Apple's Australian Maps snafu, where several motorists became lost after Maps gave them the wrong directions to the city of Mildura, directing them instead to the middle of the Murray-Sunset national park.

    To capitalize on Apple's mistake, Samsung released a new marketing campaign in Sydney, which was discovered by CNET Australia.

    The display depicts a filthy, mud-covered white SUV alongside some camping equipment. A sign next to the car reads, "Oops, should have got a Samsung Galaxy S III. Get navigation you can trust."


    On Monday, Apple repaired the Mildura mapping error, and it was discovered that the source information that Apple used from the Australian Gazeteer was inaccurate, which is what led to the issue.

    Google Maps came under scrutiny today as well, after a Yahoo news report stated that police in Colac were concerned that similar problems in Google's maps were putting people's lives in danger along the Great Ocean Road and in the southern Otways.

    Samsung's latest stunt is one of many ads and displays that aim to paint the iPhone in a negative light, like the ad that portrayed the iPhone as uncool, depicting a Galaxy S3 owner saving a spot in one of Apple's iconic lines for his parents.

    Apple and Samsung have had an ongoing feud since Apple accused Samsung of imitating its products. Most recently, Samsung was ordered to pay just over billion dollars at the conclusion of the U.S. trial, further souring the relationship between the two companies.

    Article Link: Samsung Targets Apple Maps with New Promotional Display in Australia
  2. ToomeyND macrumors 6502

    Sep 14, 2011
    Thanks, Samsung. Hopefully you can get Apple Maps in gear, since us users cannot....
  3. daverso macrumors regular

    Sep 5, 2007
    It's like watching 2 jocks fight for the cheerleader girl.
  4. OldSchoolMacGuy macrumors 68000


    Jul 10, 2008
  5. John.B macrumors 68040


    Jan 15, 2008
    Holocene Epoch
    Police warn of safety concerns from Google Maps

    Whose maps come on the Galaxy S III?

    Via @gruber
  6. Battlefield Fan macrumors 65816

    Battlefield Fan

    Mar 9, 2008
  7. kjs862 macrumors 65816


    Jan 21, 2004
    This is great! Very smart for them to take advantage of the situation.
  8. ctdonath macrumors 65816


    Mar 11, 2009
    Anyone confirm the Galaxy SIII had the, um, correct location as of a week ago?
  9. paul55br macrumors member

    Feb 23, 2012
    Google Maps had problems too...Buzz off Samsung, you're looking more childish everyday.
  10. OldSchoolMacGuy macrumors 68000


    Jul 10, 2008
    You don't think Apple is working on Maps? They haven't made that abundantly clear in plenty of statements and press releases? :rolleyes:
  11. perealb macrumors regular


    Oct 30, 2009
    LOL. I'm sure now that people are more attentive, that more Google Maps mistakes will be revealed.
  12. SolRayz macrumors 6502a


    Jul 5, 2007
    Ft. Lauderdale
    All I have to say is where is google maps already??? 'Nuff of this crap.
  13. pgiguere1 macrumors 68020


    May 28, 2009
    Montreal, Canada
    Shouldn't they be advertising Google Maps instead of Navigon, given that Navigon is a paid app that doesn't ship with the phone and is available on both iPhone and Android?

    I guess they cared more about the check from Garmin than about having an ad that makes sense.
  14. FooMan2011 macrumors member

    Nov 2, 2012
    As much as an apple fanboy I am I have to say I love Samsungs's never ending stab at Apple. Why? Because eventually it will pay off for us iPhone users. It'll force Tim Cook to put the right people in place to make their (our) products better for us!! I love it, don't stop. And FYI- I'm still not buying a Samsung phone... Nice try.
  15. kevinkt macrumors 6502

    Mar 24, 2010
    Someone get Samsung a freaking pacifier already!!!!!!
  16. ToomeyND macrumors 6502

    Sep 14, 2011
    Not on any of the maps that anyone here has submitted as an error. I am sure they are working on it. Perhaps they are starting with locations in Madagascar.
  17. fel10 macrumors 65816


    Feb 2, 2010
    Woodstock, GA USA
    I like it. Put down the kool aid and u might find it humorous too.
  18. alfistas macrumors regular


    Jun 28, 2012
    Helios Prime
    Interesting how Samsung openly mocks Apple customers and Apple does nothing about it...
  19. MacBookPro13" macrumors 6502a


    Jan 25, 2011
  20. GQB macrumors 65816

    Sep 26, 2007
    Particularly since their own solution is completely free of any similar issues...
    Like this?
  21. SomeDudeAsking macrumors 65816

    Nov 23, 2010
    I hope Samsung keeps up the ads about how poor Apple Maps is because it is so true and Apple needs to learn some manners.
  22. NachoGrande, Dec 12, 2012
    Last edited by a moderator: Dec 12, 2012

    NachoGrande macrumors 6502a

    Mar 30, 2010
    How it is any different than the Windows/Mac ads??
  23. dojoman macrumors 65816

    Apr 8, 2010
    Sour grape that is Samsung just because they lost 1b to Apple.

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