I've been a little taken aback my the level of advertising that Samsung is doing. NBCNews during the launch had a series of amazingly negative stories. On the website, every story had big Galaxy S3 ads. Every video segment was bracketed before AND after with different ads for the S3. I had to wonder if their incredibly negative coverage was influenced by the ad spend. The Today show spent 5 minutes talking about nothing more than the changed connector. This was before map gate, scuffgate etc. Even their summary of overwhelmingly positive reviews managed to focus on any complaints and list those. CNBC now. Looking at Apple news related to stock dropping $80 from its high. Always a Samsung Galaxy S3 banner at the top of whatever news story. Twitter: I searched twitter for mentions of iPhone 5. Found a series of different twitter accounts with the same tweet (not retweet) pointing to a URL. The URL was a Samsung ad bashing the iPhone 5. Big TV spends. Superbowl ads etc. Extensive coverage of their anti-iPhone 5 commercial on all the Apple blogs. I'm usually not one for conspiracy theories but I do wonder how the level of Samsung advertising has affected iPhone 5 coverage. Their use of non-samsung twitter accounts seems dishonest. Not surprising given their general behavior. Is it possible that they've influenced the Android community to become active complaining about the iPhone 5, potentially without the community's knowledge? Found this article on WSJ. Says that Samsung company overall (huge conglomerate) has spent $3 BILLION in advertising. Here's the quote: Both Samsung and Apple are spending heavily on advertising. Apple spent $647 million on advertising for the iPhone in the U.S., from its release in 2007 through its fiscal year 2011. It spent about $457.2 million for the iPad, which debuted in 2010. Samsung, meanwhile, has spent $2.8 billion in marketing expenses in the second quarter, up from $1.97 billion a year earlier. What kind of influence can you buy for $3 billion?