I just logged in so I could say something similar!
This article is wrong in so many ways.
Who cares if Samsung sells more than Apple?
The vehicle analogy is perfect - Ford or Chevy cars, on average, are lower in cost than their competitors.
Btw, this is not in any way, shape or form slamming any vehicle manufacturers...just facts:
Let's do some pretend math:
You sell 100 Ford Taurus at $27K per = $2.7 million
your neighbour doesn't sell as many cards, but sells 90 Lexus ES 300 at $38K per - $3.8 million
Of course, you may sell more Fords because they do the same thing essentially, albeit a lower cost.
Some may argue, they do things the same, but not quite as good.
But your shareholders don't give a crap about that.
Bottom line: your neighbour made $1.1 million more.
Who's happier?
There will be people who always see the value and be able to afford a Lexus or iPhone, if they choose.
There will, of course, be people who can afford the Lexus/iPhone, but choose the Ford/Samsung.
There will be a pile of people who see the value of a Lexus/iPhone and for whatever reason, they can't fit it in their budget. Not judging any - it's fact. Samsung, I believe, is hedging their bets on this category and pleading with the 2nd group.
It's quite possible I'm off in my thoughts, but from what I see, I'm pretty bang on with it
Cheers,
Keebler