Amazing? Not really. Better than they were doing before? Probably. But then again, that's ALL they can do. They don't have the ability to custom design CPU/GPU chipsets or create their own OS. They're hopelessly behind in those things, so tweaking the screens for their flagship phones that don't have to be manufactured in mass quantity is pretty much it for them in terms of "innovation".
We're talking phone design, not chips or OS. I consider this a much better design than the 7.