Sculley explains how he missed the chance to trash Apple

Discussion in ' News Discussion' started by MacBytes, Oct 10, 2003.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors 65816


    Oct 9, 2003
    A Higher Level
    Hey this guy was put in charge of Apple because they thought he could run the show. He's just expressing what he thought what might have worked. Is he right or wrong, who knows, i think he's getting bashed for doing his job at the time
  3. macrumors member

    Jul 22, 2002
    Sorry, Sculley just doesn't "get" Apple, it seems. I'm a Switcher -- I came to the Mac platform right when OS X first came out (2001). The reason I switched was BECAUSE of the Dells of this world. I was sick of Microsoft crap, sick of boring beige boxes, sick of ugly software, sick of hardware that doesn't work, sick of dealing with drivers and registries and other horrors. I wanted something that worked, was esthetically pleasing, and was developed by a company who actually gave a damn.

    Apple is one of the few technologies that gives a damn. In spite of Steve Jobs' faults, there is one thing that I'm convinced he is sincere about: making cool products for cool people. If Apple had gone with Intel, tried to be like Dell, etc., it would NOT be a cool company. No way.

    Apple's position of being the creative underdog who is fighting against the onslaught of mindless lemmings has kept the company alive -- its loyal followers belong to the Mac lifestyle because they are going against the grain. There isn't any "Dell" lifestyle, because, by definition, using a Dell computer is a non-choice. It's the "default" choice to make -- therefore, to buy Apple is to make a choice to buy something that will give you a completely different computing experience.

    Again, Sculley just doesn't understand any of this. Apple isn't a failure, it's a success. It continues to change the entire PC industry, even thought it owns only 3-5% of the industry. That, my friends, is a testament to the power and the strength of the Apple brand and its community.


  4. macrumors regular

    Jan 13, 2003
    Marin County (where else?)
    I think all of those Pepsi's finally got to Scully.

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