Secret of Apple iPhone's expansion in UK

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Oct 1, 2009.

  1. macrumors bot

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    Category: Apple Hardware
    Link: Secret of Apple iPhone's expansion in UK
    Description:: London - Apple expanded in the UK mobile market as Orange and Vodafone are to offer its popular iPhone for frenzy consumers, signaling a subtle shift in power away from the network operators towards the manufacturers.

    According to the Times, thousands of customers have signed up despite having no idea when they will get one in their hand or what it will cost.

    Together, the two carriers will bring to an end a two-year exclusive contract held by rival O2 which overtook Vodafone as the largest mobile network in the U.K. largely on surging consumer interest in the iPhone. O2 has scooped some of the country's highest-paying customers, thanks to its exclusive deal with Apple.

    However, the success of the handset highlights the subtle shift in power away from the network operators towards the manufacturers, according to a Times report on Wednesday.

    http://www.ibtimes.com/articles/20090930/secret-apple-iphones-expansion-uk.htm

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  2. macrumors 68020

    jayducharme

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    Is this really true? To me, most handsets were pretty much the same. The only difference was the screen and a few other minor features. I bought a cell phone because I needed a mobile phone, not a personal computing device. IMO, none of them -- including RIM and Palm offerings -- could substitute for what a computer could do. They were handheld organizers with a phone and really constrained multimedia capabilities.

    Somewhat. I think that Apple has set the bar really high for what a mobile device can do, and other carriers now want devices like that (probably mostly attracted by the higher data plans the customers pay for). So manufacturers are now scrambling to catch up. I don't think the game has changed as much as the article implies.
     

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