Yahoo! Maybe some of the studios are realizing that retailers like Wal-Mart shouldn't tell us how we can buy and rent stuff. I still like to purchase movies that I want to keep on DVD and Blu-ray, but Apple TV is the bomb for rentals, especially in HD. The only drawback is it takes a few hours to download an HD movie, but I can deal with it. Anybody else jazzed that maybe this is a trend and not an anomaly?