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September 28, 1997: Jobs's Beer Picnic, Brand Over Capabili...

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Sep 28, 2006.

  1. macrumors bot

  2. macrumors 68000


    Seems to have finally paid off. More people see Apple as a premium brand that is easily recognisable, but not always fully understood.

    Whether that's true or not is of course a different matter.
  3. macrumors regular

    People who have used one see it as a premium brand, but most people have no idea the difference between a PC and a Mac. I guess the main marketing tactic that has worked is the virus scare. Most usually recognize that.

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