September 28, 1997: Jobs's Beer Picnic, Brand Over Capabili...

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Sep 28, 2006.

  1. macrumors bot

    Joined:
    Jul 5, 2003
    #1
  2. macrumors 68000

    steve_hill4

    Joined:
    May 15, 2005
    Location:
    NG9, England
    #2
    Seems to have finally paid off. More people see Apple as a premium brand that is easily recognisable, but not always fully understood.

    Whether that's true or not is of course a different matter.
     
  3. macrumors regular

    Joined:
    Feb 8, 2006
    Location:
    Jacksonville Beach
    #3
    People who have used one see it as a premium brand, but most people have no idea the difference between a PC and a Mac. I guess the main marketing tactic that has worked is the virus scare. Most usually recognize that.
     

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