September 28, 1997: Jobs's Beer Picnic, Brand Over Capabili...

Discussion in ' News Discussion' started by MacBytes, Sep 28, 2006.

  1. macrumors bot

    Jul 5, 2003
  2. macrumors 68000


    May 15, 2005
    NG9, England
    Seems to have finally paid off. More people see Apple as a premium brand that is easily recognisable, but not always fully understood.

    Whether that's true or not is of course a different matter.
  3. macrumors regular

    Feb 8, 2006
    Jacksonville Beach
    People who have used one see it as a premium brand, but most people have no idea the difference between a PC and a Mac. I guess the main marketing tactic that has worked is the virus scare. Most usually recognize that.

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