Hi there, As title states, I am thinking to upgrade from ATV1 to either ATV3 or something different. I have ATV 1 with 160 GB drive. It is hooked to 50 inch HD plasma. My issue is syncing and conversion of non iTunes formats. ATV 3 will resolve sync issue, but it is still iTunes dependent. I have been pondering, shall I jailbreak ATV 1 and learn how to use ATV in different environment? Or shall I upgrade to ATV 3 and at least I will have to deal only with 1 problem instead of 2. Any advice?