Sharp Reportedly Cutting iPad Display Production Amid Shift in Consumer Interest to iPad Mini

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 18, 2013.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    Reuters reports that Sharp, one of Apple's primary display panel partners for its mobile devices, has slashed production of iPad displays at one of its plants. Sources did not indicate the reasons for the dramatic cut, but it appears to be a combination of a shift in consumer interest to the smaller iPad mini and a natural seasonal slowdown coming out of the holiday quarter.
    [​IMG]
    Apple also obtains iPad display panels from Samsung and LG Display, with a source at Samsung indicating that there has been no production cut there and a source at LG suggesting that any production cuts there were in line with typical seasonality.

    Reports of cutbacks in iPad component production come close on the heels of reports that Apple has slashed orders for iPhone 5 parts, although there have been significant questions about the figures cited in those reports and whether the decline actually represents a weakening of demand.

    Article Link: Sharp Reportedly Cutting iPad Display Production Amid Shift in Consumer Interest to iPad Mini
     
  2. macrumors 65816

    japanime

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    #2
    Will be interesting to see how the stock market reacts to this latest news.
     
  3. macrumors 68000

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    #3
    ...

    maybe they are transitioning production in these factories to IGZO
     
  4. macrumors 6502a

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    #4
    That would be a good reason.
     
  5. macrumors 6502a

    BornAgainApple

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  6. macrumors 68040

    KdParker

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    #6
    Guess we will see what happens when the iPad mini have retina displays.

    Looks like they might be more popular (largely based on price I would assume.)
     
  7. macrumors 68000

    1080p

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  8. macrumors 68000

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    #8
    Saturated market?

    I hope we see some price drops or at least the removal of a 16 gb iPad but 32, 64, & 128 for the same $

    I read elsewhere that the nexus 7 is outselling the iPad mini in other countries
     
  9. macrumors G5

    Rogifan

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    #9
    "Sources did not indicate the reasons for the dramatic cut..."

    So MacRumors will just make something up. What is it with this site these days? :rolleyes:
     
  10. macrumors 603

    kas23

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  11. macrumors G5

    Rogifan

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    #11
    No hard facts, unnamed sources, zero context, pure assumption. I'd hardly call this news. :rolleyes:
     
  12. macrumors 6502

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    #12
  13. macrumors 65816

    Four oF NINE

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    #13
    I find the iPad classic preferable to the smaller size.
     
  14. macrumors newbie

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    #14

    Apple.
    Proudly going out of business since 1976.

    Simon Hibbs
     
  15. macrumors 68030

    needfx

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    #15
    the normal sized ipad team should start getting worried.
     
  16. macrumors 65816

    Mike MA

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    #16
    And so? There has been cannibalization within the Apple product line ever since.
     
  17. macrumors 65816

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  18. macrumors 6502

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    #18
    I still find it funny that the product Jobs said nobody wanted it stealing the tablet show at Apple by most accounts. Even though Mini is not for me at this point, I'm still happy that Apple is giving the customer the choice. Now if they could only do the same with the iPhone...
     
  19. macrumors regular

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    #19
    That's not what he said.
     
  20. macrumors 68020

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    #20
    They won't make an iPad Mini they said.
    It will fail hard they said.
     
  21. macrumors newbie

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    #21
    Steve chose his words very carefully. The aspect ratio and larger diagonal together mean the mini has about 40% more screen space than the android 7" tablets he was talking about.

    At it's current size, the standard iOS on screen interface elements are a shade over the minimum touch target size Apple recommends as usable, based on their usability research. That's not true of the Android tablets.

    Steve knew his stuff.

    Simon Hibbs
     
  22. macrumors 6502

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    #22
    Jobs talked about 7 inches tablets, the iPad mini is 8 inches — a huge difference in terms of user experience.

    In fact now it seems that Samsung is planning an 8 inch tablet to compete.
     
  23. macrumors Pentium

    KnightWRX

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    #23
    The exact quote is this :

    So yeah, "Steve would never have shipped an iPad Mini" is quite accurate ;) (though I know Steve was one of the biggest flip-floppers around... iPod Video after "People don't want to watch video on a small screen" and "People don't read anymore" a year before iBookStore).

    ----------

    Steve said. Steve's dead.

    ----------

    Steve said 10 inch minimum. Steve said the iPad Mini was bad, even at 7.9 inch. Because 7.9 < 10. So what you said flies in the face of Steve's "knowledge".

    Too bad the Internet is so good at remembering quotes uh ? ;)

    ----------

    Jobs talked about everything less than 10 inches. *taps the quote*.
     
  24. macrumors 65816

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    #24
    This just in: Infinite growth impossible: Wall street keeps struggling with this reality.
     
  25. macrumors 6502a

    mac1984user

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    #25
    I tend to see a lot of Nexus 7s these days when commuting on the train. It's not a sign of any kind of sales trajectory necessarily, but I'm always kind of shocked to see non-Apple tablets out in the open - it seems to be more of a regular occurrence these days (perhaps for good reasons). I was half tempted by a Nexus and bought the 4th gen iPad instead due to the apps I already own for it. There's no doubt, however, that my next phone will be the Nexus 4. =)

    I wonder if Apple will be able to say that they cannibalised the iPad 4 market with the Mini or if they'll start acknowledging the actual (or potential) impact the reasonably priced Android tablets are starting to have.
     

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