I just checked the availability of apple tv on-line. The Apple store has changed to 1-2 weeks for estimated shipping. It was 2-3 weeks when I checked previously. Amazon.com now lists it "officially". It was previously listed by a third party at double the cost with bogus reviews before the product was even released. Not it is offered but states "Temporarily out of stock." This was posted at 9:47 Eastern time on 30 September 2010.