I'm thinking that as Apple adds more and more video content to the "music" store, that they may need to split it up. Kinda like, have 2 seperate stores. In your sources window in iTunes, it would have Music Store, and then it would have Video Store. Then, maybe they could find a better way for you to organize all of your videos, and either make a seperate app just for video's called iShows or whatever, or change the name of iTunes to something like iMedia or something. Just some thoughts.